Do you keep a tab on recent technology events? Then please tell us what the recent top technology trends are on the charts in 2024. Let the list flow. Okay, so we have Artificial intelligence, vendor wars, open services platforms, and personalization, as well as the platform we are going to discuss in this article. The content management system. Are you baffled? Yes, we can see the smile on your face. You had thought about artificial intelligence as only automation. So, how does this new technology spell into CMS? But it has become true. In this article, we discuss the impact of AI on content management systems.
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Artificial Intelligence
AI is a technology that has been introduced previously, as it was in use in another form even for three decades. But in recent times, it has stepped into every industry sector. However, even industry experts are surprised as to how AI has made an impact on content management software. In the future, new features in AI software applications are expected as service providers will have to provide personalization features to retain their existing clients and gain new customers.
Let us see some names of famous CMS service-offering companies. They are Hyland, Box, Google, IBM, and Open Text (to mention only the reputed). There are also competitors who want to achieve name and fame. They are Nuxeo, M-Files, and Alfresco. These companies, to sustain themselves in the market and outperform the competition, have not only invested in AI tools but also in ML algorithms for their platforms and other systems.
Artificial Intelligence in Content Management
AI is implemented in many content management applications. Some examples are digital asset management, web content, content marketing, and marketing automation. Let us look into how AI has become a game changer.
Using machine learning algorithms and graph technology increases the value of website content. Important points from documents or articles can be stored as metadata for future applications such as risk analysis, customer service, and fraud detection.
Personalization
In the future, AI will change content management technology. There will be personalization for enterprise content and web content present in CMS. At present and in the past, if you are working on a content management system, you may have to do activities manually. But with AI, some manual tasks can be converted to automation. The benefit will be for customers as the new applications can be tailored as per the requirement.
Shall we take an example?
You are the owner of a company providing AC repair services in Hyderabad. Now, your company has a website through which the customers can book the service. To make huge revenue, you have also entered into a partnership with another company that provides best AC service in Hyderabad all over the city. When you upload images or banners, you need to post them and then check if they are attractive. Also, sometimes plugins need to be added. But with an AI-implemented CMS or website, the application will give info on the images and headlines that can look better. The real fact is that ML and AI applications can learn on their own by conducting their testing of images and content headlines. Moreover, they can create these images by themselves, like Generated Humans. It’s an AI-powered application that automatically generates pictures of people that don’t exist.
The War
Do you know that small cloud vendors such as Box are giving tough competition to Google and Microsoft? This war is set to intensify in 2019. If you know about Microsoft, then their relationship with the CMS is nearly twenty years old. They have the existing SharePoint document sharing and storage software. Now, both of them are combined with Office 365 applications.
Now, let us move on to the topic of AI, which has brought about changes in content management. Not only AI but also ML have boosted the power of WordPress and other content management systems. Both words AI and ML can be regarded as hot buzzwords in the open-source community. Since technology is moving at a fast pace, every day, a new AI application for content management systems is introduced.
Yes, there are many content management systems. They are easy to operate, but to get the best result, you need to have profound knowledge to ensure that the images and content are perfect. Instead of wasting time gaining knowledge and wanting to complete the job as quickly as possible, it is advisable to opt for an AI content management system.
Let us take an example. You are the owner of a company with numerous AC repair service centers in Mumbai. You provide service only to machines that do not have warranties. To gain the maximum number of customers in the city, you have teamed up with a start-up that provides AC repair and service in Mumbai. One day, there was a problem with the image plugins, and one of the images did not settle properly in the article. You got a message from your partner company asking them to fix the issue as soon as possible. So, you will have to check on the internet to find a solution. Otherwise, the next option is to contact the Help Center. These types of simple problems can be solved if you have incorporated AI software applications into the system. In a similar situation, they can look for the solution to the problem and solve it by themselves. Or at least you can get the suggestion.
We have gone long and far, but now let us make use of Artificial Intelligence in the Content Management system.
1. AI in Content Management System – Content
As mentioned before, content is required for a website as it is the means to bring traffic to your system. The content should be written in a specific way for the target audience. Now, the topic to be written, the keywords to be used, the time to post the article – all this sort of info you can receive from AI algorithms.
There are many AI plugins (open source) that help clarify the points and topics for the next article. You can know the person reading on your website, the navigation they did, and many more. You can also get to know consumer behavior, distribution, and relevance. The best example of these types of plugins is MyCurator. It uses the AI technique to let you know the type of content doing well on the website. So, you can know the number of upvotes, likes, downvotes, and shares for your posts on social media. In other words, you can write content that is favored by the audience. Did you understand the idea? You get every piece of information regarding the most favorable topic that can enhance the traffic to your website.
There is another plugin called Jetpack. Now, this will help you create excellent content. It performs the role of a spell checker and makes use of natural language processing to find typo errors.
2. AI in Content Management System – Better content and market strategies
Some platforms, such as WordPress, do not use AI but already have these sorts of features in their CMS. The programs they use are natural language processing and cognitive computing. Marketers can then get the best data for their research, analysis, and content strategy.
If a person knows how to create good content, then websites and businesses can grow. These days, SEO is essential for good content. Searching for the proper content and SEO requires time and work. You need to search for the perfect keywords and ensure they get used to the frequency as per the requirement. You should have written an article, posted it, and remembered the entire episode. The idea is to update the content regularly so that it remains ever appealing to your existing audience.
Artificial Intelligence Applications
When AI is implemented in the system, manual tasks can be eliminated. So, if you are a blogger with a CMS, you can let the AI application do the job. You just have to look into the results and then write the article according to the content strategy.
The best example of a plugin for this type is the Darwin Pricing Integration. This feature uses AI/ML to do market research and provides information on market strategy and competitor prices. In the future, you may get a plugin that can give you every guidance point on how to run an online business.
3. AI in Content Management System – Security
Having an online presence is essential for any business, but the owners also have to protect it from hackers. Over the past decade, many websites have been defaced due to hacker activity, and more websites have suffered one or more forms of cyber attacks.
When AI/ML applications are incorporated into websites, the security features will receive a boost. Malicious attacks could reduce in number. Many techniques may be in the offing but could enhance the security of websites in the future.
Now, let us give an example. There is a plugin called Akismet. Its main role is blocking spam. Akismet uses ML technologies, so it can prevent automated posts by bots.
Conclusion
At this point, if you are a blogger or the owner of a business, the best way to have a website is to become prepared. Now, it is better to know how to adapt the existing systems to the new technology. What do you have to prepare?
Do you have to perform manual tasks for the website CMS? Then please check if they can be automated with AI.