In this article, we have put together a list of 10 Best SEO Tips to Increase Organic Traffic.
In the current digital age, good SEO is paramount to any business’s success. As opposed to paid traffic, search engine optimization brings you visitors through the “organic” means, pushing your website to the front pages in Google, Bing, and other search systems.
Although it may seem like the quality of your content should be the determining factor in your site’s ascent, statistics beg to differ. According to Forbes, only 6% of people reach Google’s second page during a search. The same study suggests that 67.6% of all clicks are divided among the top five results on the first page, driving the competition to extremes. Even the most exquisite, personalized, and relevant content doesn’t stand a chance when it is unsearchable.
While it is not an exact science, a private browser + VPN combination is an effective way to get an idea of your keyword rankings each day.
In this article, we’ll take a look at 10 Best SEO Tips that can help you improve the SEO for your website and greatly expand your reach.
1. Keep an Eye on Your Search Rankings
Learning where you stand at the beginning is crucial to tracking your progress and adapting your marketing efforts appropriately. Services like SEMrush and Keyword.io help you learn your site’s rankings on Google, Bing, Yahoo!, and other search engines by various keywords and search terms.
If you work with an SEO agency in Sydney like Safari, you’ll have access to a keyword ranking tool like SERP Ranker that will allow you to seamlessly track the progress of your keywords over time.
If you are not engaged with a search engine optimization professional, the most efficient way to track your keywords is by using a VPN and private browser. The VPN and private browser combination means that you will see an unbiased view of what your keyword rankings look like to everyone else. A few things worth remembering when using a VPN and private browser to monitor keyword rankings include:
- Your location will change the results that are displayed
- Your browser will change the results that are displayed
2. Monitor Brand Mentions and Conduct Link Reclamation
Link reclamation refers to find mentions of your products or company that don’t include links to your resource and subsequently requesting the authors to add them. This practice can be incredibly effective, and with the use of the best SEO plugins, you can automate a big portion of it. These plugins help you check for the presence of links, while services like Mention and BuzzSumo help search for brand mentions.
3. Consider Acquiring an Existing Website
Buying an existing website with high rankings and large volumes of content is a strategy that can give a significant boost to your SEO efforts. Target pages in your sector that haven’t posted anything in a while, as they may be more inclined to sell. You can hire SEO Expert for your website.
4. Determine Your Buyer Personas
When working to improve your SEO, it’s easy to lose sight of the end-users of your website. While optimizing the content is essential for gaining high rankings and reaching more people, your content should always appeal to your target audience first. Otherwise, you risk disappointment and plummeting conversion rates as the price for increased visibility.
Creating buyer personas helps you design relevant content easier. A buyer persona is an extract of qualities, values, and desires that a particular group within your target audience shares. Compiling buyer personas takes time and research, but the results can largely improve your SEO by injecting personalization into your online marketing.
5. Start Writing for Industry Publications
Industry publications frequently work better than one-time guest posts, particularly when you succeed in building long-term relationships with publishers. These outlets give you the ability not only to increase the traffic but steadily promote new products when you release them.
6. Revamp Old Content
As your content gets older, it sinks deeper and deeper into your site’s hierarchy. To avoid losing quality posts to Google’s second and third pages, monitor all content on your website, and regularly update the best of it. You can refresh the post with current data and republish it.
7. Utilize Co-Marketing Campaigns
Co-marketing with other companies can double your exposure, as it will grant you access to the audience of the brand you are collaborating with. Such campaigns can revolve around a joint study, charity, webinars, and various co-branded online and offline events.
8. Look for Opportunities to Earn Backlinks
A backlink is a link to your page posted by another website. The statistic is straightforward in this case: the more backlinks you can gather, the higher your organic traffic is likely to be. This type of linking helps you rate higher in specific keyword searches. And makes your posts more shareable and traffic-friendly.
The catch is that you need to gain backlinks to individual pieces of content on your website rather than to the page as a whole. Research the potential targets in your niche to get an idea of who is most likely to link to you. Then, investigate what types of content and topics the found resources seem to favor. The goal is not to tailor your post entirely to fit a particular publisher but to make it easier for quality content to be shared via their media. You can also consult a digital marketing agency for Guest Post outreach to earn organic backlinks.
9. Avoid Missing Press Requests
Journalists and independent article writers frequently need an expert opinion or product specifics for a review. Make sure to keep an eye on your emails and respond to such requests when they come in. Collaboration with the press is an incredibly effective way to gain exposure and increase the number of backlinks to your website.
10. Adjust Your Content for Featured Snippets
A featured snippet is a one- or two-paragraph answer to the query that Google pulls from the search results automatically. To increase your chances of being featured, make sure to add appropriate keywords to the HTML heading and format the first paragraph in the section as an answer to a search question.
Read Also – How To Convert Organic Traffic To Leads