The world of user experience (UX) research is full of tools, and it’s hard to know which ones are best. That’s why we’ve put together this list of our best UX research tools— and some honourable mentions—to help you navigate the market and find what works best for your team.
A UX research tool is a software application that helps you collect, organize and analyze user data. The goal of this type of tool is to make it easier for you to understand what your users want from the product and how they use it.
The most common types of UX research tools are:
- User personas: This is a fictional character who represents each user’s personality, goals, problems, and needs. They’re created based on interviews with people who have been through similar situations as the target audience (for example, if you’re designing an app for lawyers).
- Usability testing – This involves testing out different designs on real users until you find one that works well without causing any major problems or complications. You’ll also want to measure whether they’re satisfied with how easy it was for them to complete certain tasks within your app or website
Respondent
Respondent is a tool that allows you to conduct interviews. It’s used by companies like Airbnb and Lyft, as well as large enterprises and startups alike.
Respondent provides an easy-to-use, intuitive platform for conducting interviews with your users. The tool allows you to ask questions about your users’ experience using your product, identify pain points, and identify ROI opportunities. You can also gain insights into how they think about the product or service at hand (or any other topic) and learn more about what makes them tick, if applicable (eccentricity?), etcetera!
Dscout
Dscout is a UX research platform that allows you to create, manage, and run your UX studies. Its free plan has limited features, and you must pay to access more features. Dscout integrates with Google Analytics, SurveyMonkey, and other tools.
Ethnio
Ethnio is a survey tool that lets you create surveys, run them, and analyze the results. You can use it to collect feedback from your customers or to conduct market research for your product.
The platform has been around since 2015 and has built up a solid user base of over 1 million users worldwide. It offers free plans that allow up to 500 respondents per survey at any given time—a great option if you’re starting with usability research!
Typeform
Typeform is a great tool for creating surveys. It’s easy to use, and the interface is very intuitive. Typeform also offers a free plan for your first ten projects and has an active community of users who can help you if you have any questions.
Suppose you want to create more complex surveys or have multiple people working on them. Typeform has some paid plans available as well (starting at $10 per month). However, since it’s so easy to get started with this tool, paying just $20/month will give you enough value to make it worthwhile. Suppose you don’t spend money on something yet but still want some advanced features like video recording or email delivery capabilities. In that case, other tools may be able to satisfy those needs, too!
Google Forms
Google Forms is a free web-based application for collecting information from respondents. It’s easy to use and has many features, including:
- Data entry – You can either enter your data or choose from pre-populated templates.
- Text box – This is where you input responses as well as questions that are answered by multiple options (e.g., “What do you like about this product?”).
- Dropdown menu – This list allows users to select an option from among several answers they’ve provided in previous sections of the survey form or earlier questions within each section (e.g., “Which demographic group in your company do you employ?”).
Google Forms provides many other features, such as customizing colours, adding images and animations, and sending surveys via email or social media channels such as Facebook Messenger.
ChoiceMap
ChoiceMap is a UX research tool for creating and conducting surveys with simple questions and answers. The tool collects data from users, analyzes it visually, and presents the results in a dashboard format. This information can also be exported into Microsoft Excel or Google Sheets for further analysis.
ChoiceMap is great for getting feedback from users on what they like or dislike about your product or service; this can help you improve future products based on their responses.
GazePlots
GazePlots are a great way to see how users interact with your product. They help you understand what users are looking at and what they’re interested in.
GazePlots are simple visualizations that show the activity on a webpage or application, as well as how users move through it. The idea behind them is that they provide more information than just raw data points. They let you get a sense of where people are clicking, scrolling, touching, and more!
Optimal Workshop
An optimal Workshop is a tool for remote usability testing. It’s suitable for testing software, websites, and mobile apps. You can record videos and screen recordings during your tests or schedule them for later use.
Optimal Workshop gives you access to an easy-to-use interface that allows you to:
- Record video sessions with participants’ real-time responses as they use your product
- Capture screenshots from their devices (or desktop) at any time during the session
Lookback
Lookback is a UX research platform that allows you to create, launch, and share user tests. It has a simple interface and is easy to use. You can create tests that are as long as you want and with as many steps as you want.
Lookback lets your team run user testing sessions on their own time or from the convenience of their own devices. The platform also allows them to record the sessions themselves so they can review what happened during each one later on—something that would normally require an expert in usability or human factors could be difficult for small teams of researchers (or even larger ones) to coordinate with each other when conducting studies via Skype or Zoom calls and other videos calling apps alone!
Applause
Applause is a tool for customer feedback, NPS surveys, and product reviews. It has an easy-to-use interface that makes it simple to get started with your survey, as you can see in the chart below. Applause offers several different plans depending on what features you need and how many people will be participating in your survey.
If you’re looking for the best UX research tools, here are some more good options.
If you’re looking for the best UX research tools, here are some good options.
- User testing – This is a great tool for testing websites and mobile apps (including native apps). It’s also useful if you want to test existing products that aren’t built by your team or agency. They have a good selection of tests, which means you can find one that matches the needs of your project. You can also get some valuable information from the results of each test. Whether they were successful or not will help inform future decisions regarding how best to communicate with users about changes in functionality on those sites/apps.
- Qualaroo – This tool allows users access to their data from any website where they’ve visited so far. In order to improve conversion rates across all online channels. Users might be interested in buying something from them again soon after seeing what was available there the first time around.”
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Conclusion
I hope this article has helped you find the best UX research tools for your company. There are many options out there, but these five stand out from the crowd. UX research tools help you to gather data, analyze it, and make recommendations. We’ve reviewed some of the best ones here, but there are many more out there. Make sure that when you choose a tool for your project. It will easily fit into your workflow. This has features that will make doing UX research easier for both you and Your team members! If you have any questions, please leave them in the comments below!