If you have a blog or run multiple social media channels that require a lot of content consistently, you may find that creating it can become too much of a problem at times.The internet is already full of all kinds of articles or videos. So how do you produce something that has not been done before? Or maybe there is an entirely different approach you can take to solve the issue? Consider looking at the suggestions mentioned below and think which of these you can apply to your content creation strategy.
Suggestion #1 – Use Available Plugins
If your site is on WordPress, you have a plethora of available plugins. Developing everything from scratch has its own advantages, but you should still look to leverage plugins that are available on the official WP store as well as other places.
For instance, HeroThemes has developed a powerful glossary plugin for WordPress that allows readers to hover over a word they do not know and find the definition without leaving the page or bothering to open a dictionary.
These little things might not seem like that big of a deal, but website visitors appreciate them and will be more eager to return to your website and read more of what you write.
Suggestion #2 – Emphasize Quality
Quality versus quantity is an old argument. When it comes to creating content on the internet, there are those who prefer to emphasize quality and those who are trying to produce as much as they can.
Both sides are right. However, if you are looking to excel and stand out from the rest, quality should be the priority. Your readers read or watch you because you are you. Do not abandon what you have polished for years. Even when it gets difficult, stick to quality.
Suggestion #3 – Research Other Content Creators
When things get rough, take a moment to relax and look at other content creators. Competition research is a common practice in most businesses, and it should not be an exception here either.
If you are looking to create a popular website, use every means available. If it means spending hours of reading or watching others, so be it.
Suggestion #4 – Use Personal Tone
Readers or watchers will be able to relate to you more if you use a more personal tone. It can be difficult to find a perfect formula that does not stick out but seems genuine. Once again, you should spend some time looking at content creators who are known for their personality.
Finding the perfect balance for yourself will be hard, but if you stick to the plan and continue to look for the right way to express yourself and connect with the audience at the same time, you will be in a great spot.
Suggestion #5 – Focus on Visuals
Visuals are easier to comprehend, and in most cases, they are more memorable than a wall of text. This does not mean that you should clutter your Content Creation Strategy with high-quality pictures, especially when it comes to writing.
No, you should look for ways to improve the content that is already good by using visual aids. And it does not have to be only pictures. Info graphics are becoming more popular, and you should learn how to create them as well. Or hire a freelancer who can do the work for you.
Suggestion #6 – Pay More Attention to Titles
Headlines and titles can make or break the whole thing. You are probably aware of clickbait headlines that are popular on news websites. The goal is to attract people to click on the article by adding something obnoxious or scandalous.
You do not want to go over the top since if the title does not represent the content in the article or video, it will only backfire. But if there is a way to add more interest and catch the attention of potential readers or watchers, go for it.
Suggestion #7 – Rehash Old Content
Old articles do not have to be forgotten and buried under a pile of new Content Creation Strategy. If you can rehash and reuse it by adding new information, then go for it. There are a lot of content creators who are already doing it.
Most users will not remember the Content Creation Strategy they read a few years ago. And people who have become regulars after that time will not even know that a similar article existed in the first place.
Suggestion #8 – Be Original Content Creation Strategy
Originality is similar to quality. As you are looking to stand out from all the other content creators, do not expect to accomplish that if you do not have to offer anything unique. Even if it takes longer than usual to create something original, do not abandon that and make sure that you are offering the audience something they have not watched or read before.