Are you toying around with the idea of running a start-up? Do you realize that 90% of start-ups fail in the very first year and shut down by the end of the 5th year? We don’t mean to discourage you. The exact opposite! In this article, I will share the 8 best digital marketing strategies to use for your start-up.
Start-ups need a lot of nurturing during the initial years, and people go wrong on where to invest their attention. Most people devote time to funds and cost-cutting, but what people don’t notice is that the biggest reason why start-ups fail is that they lack good marketing and creativity.
However, start-up marketing is a completely different ball game compared to other types of businesses. One needs to combine and choose the right marketing channels and present an unbeatable strategy. According to leading digital marketing experts, the field of digital marketing is highly dynamic, and a start-up needs to keep up with upcoming trends.
1. Social Media Marketing
Social Media Marketing is the most effective and popular form of marketing. It is the most cost-effective way of promoting your business. There are many social media platforms, but you need to choose the right one for your start-up marketing. Here are some of them-
Facebook – Facebook is among the most popular social media platforms, with more than 2 billion users. It is commonly used to promote products and the cheapest way to promote your business.
Instagram – Instagram is the best platform for you if your business is related to fashion, beauty, health, fitness, photography, or modeling.
Also, you will need visuals as part of your social media marketing strategy. To get high-quality visuals, you can subscribe to unlimited graphic design service.
2. Email Marketing
According to many studies, email marketing delivers the highest return on investments (ROI) which is approximately 40 times more. Though many companies somehow don’t use this form for promoting their businesses anymore. It is ideal for businesses that are starting out! It’s also worth considering SMS marketing as an extension to email campaigns. You can use an email to SMS service to get started quickly.
3. Search Engine Marketing
Search Engine Marketing is one of the best marketing strategies to kick-start your business more than any other form of marketing. You can get more sales using search engines. Plus, your reach also broadens.
4. Search Engine Optimization
Search Engine Optimization (SEO) is an even more cost-effective channel that delivers higher ROI than other marketing models. Every start-up should focus on their SEO. Also, it contains a process of getting organic traffic from search engines without any cost added. With SEO, you can continually acquire new customers without spending any dollars on ads.
- Benefits of using SEO for your start-up
- Higher ROI but cost-effective
- Long-lasting result
- Increase your reach organically
5. Influencers Are Taking Over!
Influencer marketing is increasingly becoming a trend marketing technique. Popular people are hired and paid to promote your brand. It is a very effective way to market your product as marketing through these influencers can help you reach a broader audience. Nowadays, you’ll see influencers also explaining the products and making it easily accessible for more audiences!
6. Content Marketing
It generates at least three times more leads than a paid search, according to some researchers. Content writing, though a time-consuming technique, is also very long-lasting.
7. Youtube Marketing
Youtube is perhaps the most popular search engine in the world when it comes to streaming. Increasingly many brands are using Youtube to promote their brand as the magnitude of the audience is extremely large globally.
8. Viral Marketing
Content creation is a creative form of marketing. It is done by writing articles, making videos in a unique manner that connects with the audience.
Conclusion
There are many strategies that you can adopt to promote your business. Choose the one that is best suited for your start-up, taking into consideration the target audience and the nature of business. You can either do it in-house or hire a digital marketing expert.
Also, if you like this article on the best digital marketing strategies then please share it with your friends and family.