At this point, you have probably checkedmarked most, if not all, the prerequisites for establishing your blog. All that is left now is to crown your blog with a logo. Seeing as there are very many blogs on the internet today, you have to put your best foot forward with logo design to make your blog stand out.
There are several ways to go about this. You could secure the services of a graphic designer in person or by leveraging freelancer platforms. Freelancer logo design platforms such as 99designs connect you to a pool of graphic designers from which you can choose the best.
Apart from that, you can also choose to create the logo by yourself if you have the skills and tools. This can even prove to be better since it won’t cost you a dime, and no one knows more about the blog than you. If this is the way you want to go, we’ll help you get started.
How to create your own blog logo
1. Assess your audience
The first and perhaps the most important step when you create a logo is surveying your blog’s audience. This step defines the rest of the processes involved. A good logo ought to resonate with the audience, i.e., your blog’s visitors. Coming up with a logo that fits your audience calls for understanding the type of blog and the content that it will bear.
2. Go with the best color palette
It goes without saying that don’t pick a color that contradicts the color theme of your blog. Imbue your logo with a color that either has a congenital or complimentary sense to that of your blog.
If you have yet to choose your theme, you can base it around the logo. However, it is advisable to choose your theme colors first so that the logo can be adopted from there. It’s also important to understand the colors that will fit your blog depending on its type and audience. You may need to do some research on color psychology to get an idea of what messages different colors send.
3. Choose the right font
The font you use on the logo is just as important as the icon. Although the eyes are likely to notice the icon, the next center of focus is usually the font. Therefore, you need to use a font that perfectly expresses your blog’s personality. There is a free tool that allows text to be added to any icon. It’s Iconizer. This is an online icon maker that lets you place text on an icon and select its font, size, and position.
Besides, the font needs to be in line with the nature of the blog. Another aspect that you should look at is clarity. There are several types of fonts that can be applied in logo design, so choose wisely.
4. Make more than one version
It is safe to conclude that you are done with most of the logo components. Now, get down to creating several iterations of your logo, putting your best effort into each iteration.
You can tweak the layout, inclination, and positioning of the elements. You can also test different shades of the same color. Carefully weigh the versions and choose one that better fits the blog.
5. Get a logo design tool
It’s time for creation. Now that you know what your logo will look like, you can embark on bringing the sketch to life. Choose a good and easy-to-use design tool for this task. You can also use software such as an automated logo maker. Or, with a few tutorials and guides, you will be there yourself. Some of the tools you could use include Adobe Photoshop/Illustrator, Inkscape, and CorelDraw.