Hey guys, In this article, we will discuss how to use Instagram. So keep reading.
Instagram is considered one of the most popular social media platforms in the world with over 500 million users scrolling away on the app daily.
If you aren’t on Instagram then you need to join the world because this platform is great for everyone from brands to personalities to businesses.
There are so many users on Instagram that if you use it for your brand, business, or even just yourself, it can be a game-changer.
Instagram is fairly user-friendly so using it for the first time won’t be a complicated experience however if you want success on the app, here are a few things that you need to know to make it happen.
How to Use Instagram: Everything you need to know
Hashtags Of All Kinds
Hashtags are what drive content on social media and they are very important. Using hashtags makes your content much easier to discover and that positively influences your engagement and followers.
Hashtags work to categorize content based on a specific topic or theme and you will find a large number of hashtags on Instagram that can match just about any type of post that you create.
You also have the option to create your own branded hashtag which is a hashtag that you create that is unique to your brand or business.
Branded hashtags are a great way of getting people to engage with your brand and it is a way that you can keep track of what people are saying about your brand or business on Instagram.
Engagement
Instagram’s algorithm works on engagement meaning the more engagement you receive, the more visible you will be on the Instagram feed demonstrating just how important engagement is on this app.
Engagement on Instagram is basically how other accounts interact with you and your content and vice versa. This could include likes, shares, saves, comments, or direct messages.
This is a vital metric on the platform and even used by growth services like Growthoid to get more Instagram followers for their clients, without the use of bots.
If you are new to Instagram, you need to work on generating a lot of engagement so that your content can be more visible and you can gain more followers.
Post Videos
Instagram allows you to post a variety of content and you should be posting videos on the app because they are very popular and generally generate a lot of engagement and are more visible than images.
You can post videos onto your Instagram feed or your Instagram stories and there are many types of videos that you can post including Reels and IGTV videos which are longer-length videos that you can post onto your feed.
Videos are entertaining and grip the viewers’ attention longer than a photo. They are also proven to generate more visibility and engagement which is a massive benefit and shows just how important it is to post video content on Instagram.
Try All The Features
Instagram has a large variety of cool features that you can use including:
- Instagram Live: This is a feature that allows you to have a live video on Instagram and engage with the people who follow you in real-time.
- Stickers: This feature appears in your Instagram stories and allows you to make your stories much cooler and more interactive. There are options to host polls and have questionnaires that boost engagement and allow you to get to know your followers.
- Ads: this feature allows you to promote your posts and have them reach a wider audience. This app is great for brands and businesses.
- Filters: this feature is available in your stories and allows you to add filters to your videos or images to add a unique feel or mood to your stories.
You should familiarize yourself with these features and use them whenever you can because they enhance your experience on Instagram and encourage more engagement from your followers.
Keep It Playful
Instagram is a visual platform which means that you have to prioritize giving your followers content that is visually appealing.
People also generally use social media when they are bored so it is in your best interest to keep things entertaining so that you can generate more engagement, reach, and followers.
Remember that finding success on Instagram comes from using hashtags, generating engagement, posting video content, using all of their in-app features, and posting visually appealing and playful content.
So that’s all from my side. I hope you like this article on how to use Instagram. Also, if you like this article then please share it with your friends and social media followers.