Brisbane is a busy city with a relaxed vibe. It is the capital of Queensland state of Australia. The city offers a relaxed vibe, allowing you to enjoy its natural assets and clear blue skies throughout the year. Moreover, the city is the best place to enjoy the arts, culture, and dining, at least if you are in the city for a holiday. here we will discuss about The Importance of SEO to eCommerce.
However, if you are in the city to run a business, you will realize that the competition among other businesses can be quite tight. After all, Brisbane has a good economy that many investors are flocking to create more revenue.
To grow your revenue, you need to reach as many customers as possible. You need to get the attention of the local and national market. Selling your products or services in the local market is quite easy, especially if your business is well known in the area. However, reaching the national market is another story.
ECommerce is the best way to reach the national market. Most customers won’t mind where your business is physically located, as long they can get your products or services without leaving their homes. But with so many businesses doing the same thing, how can you get yours on top of the game?
Your eCommerce business won’t be successful without the The Importance of SEO to eCommerce or Search Engine Optimization. To achieve this, you need to get the best Brisbane SEO service to take care of your business’ online presence.
Is it really important? Read on, and you’ll know more.
Does eCommerce need SEO?
Social media is everywhere, and email marketing tops when it comes to ROI. Moreover, paid ads put businesses on the top of search engine results pages or SERPs. So, with the power of these techniques, The Importance of SEO to eCommerce ?
The answer is a big YES! In the digital era, looking for a product online without any digital platform can be quite impossible for the consumers. While most of the products are on online shopping sites, Google is still one of the main go-to places for product search. At 20% chance, the search engine receives hundreds of millions of search queries every day.
With that in mind, getting your website on top of the SERPs can dramatically boost your revenue. According to a report, the top result in Google’s organic search results has around 31.7% CTR or click-through rate. The chance of the organic result on the first spot to get a click is ten times more than the page in 10th spot. Each spot higher can increase your CTR by an average of 30.8%.
With that being said, SEO in eCommerce is indeed essential. It is even more important than other traditional marketing techniques, such as print, radio, and television combined. Remember that when a consumer searches on Google, they are looking for a certain offering.
SEO reduces eCommerce overhead
Optimizing your website for the maximum search performance is quite an investment. However, investing in SEO is relatively cheap compared to similar marketing strategies.
If properly done, SEO will keep on getting traffic and revenue for years. Also, investment in SEO will feed off itself as its results will produce more results. Other marketing tactics will only yield results while it is active. That is not the case with SEO.
However, Google’s algorithm is constantly changing, and this is why you should leave the SEO task to a reliable Brisbane SEO team. They know how to handle these changes, keeping your online presence strong.
These are the top reasons why SEO is important to eCommerce. Sure, there are a lot of cheap ways to get your business into the digital world. However, most of the time, these tactics end up being a liability rather than an asset.