The number of digital agencies popping up right across the planet is ever-increasing. For many, going it alone and starting their own business is becoming more appealing. With hybrid and remote working now, the new in-thing is opening up opportunities to work when you want, where you want, and even start your own business. Of course, if that’s the case, then you’re going to need a digital agency website. It’s easier than ever to put together a website these days, and you’ll even find free builder website tools where you can drop in templates and create a professional digital agency website in no time at all.
But while that’s all good, you still need to know what type of pages are needed to make the site not only well-designed but also effective.
First Up, A Homepage
Of course, first, you need a homepage. It’s the shop window to your business and should give tons of insight into what your digital agency is about. From your homepage, a potential client should be able to understand:
- What you offer as a business
- Your brand values
- Who you are and where you’re based
- How to contact you
So, naturally, it needs to be neatly designed and offer clear navigation so potential clients can explore those further.
An About Us Page
While the homepage will offer some insight into who you are, any potential client will want to know who they are investing in before even making initial contact. This is where an about us page comes in. Often, you can get the impression from some businesses that they haven’t really taken the time to utilise the page properly. In fact, there are tons of bad examples of website design when it comes to this.
In today’s world, there really is no excuse. An about us page is your chance to shine, and if they are invested in your story and people, then you’ve got a better chance of sealing a deal.
You can implement the likes of video, sound, and all manner of interactive elements into About Us pages to express who your business is, who you are, and what you’re setting out to achieve.
Within an about us page, you should tell potential clients:
- Your history
- Your brand values
- Introduce your team
About Your Services
Of course, you also need a page about your services and offerings. Often, a page for each service is a good option, with well-designed landing pages that clearly deliver what you do and what makes you different.
You should break down each service by the expertise you offer while also pulling out key stats on how you can improve their business, even through case studies.
Case Studies & Testimonials
And it’s that sort of content that will help get business over the line. Of course, you’re going to sell yourself on your digital agency website, but other people selling your business are way more effective.
Social proof, testimonials and raw data backing up why you are an expert in your field are so incredibly important. In fact, stats show that you’re significantly more likely to earn a client or receive contact. Suppose you’ve evidence of positive feedback from clients on your website. It’s perhaps even more important than listing your services on your site. Potential clients need to believe you’re the right agency to work with, and authority from elsewhere is only going to boost that.
Create a Blog
Suppose you’re brand new to the industry and perhaps don’t have any case studies or testimonials. Another way to flex your expertise is by regularly producing blog content.
A blog can be a great way to give detailed views into your expertise. The blog is a real analysis of various aspects of the industry. This will allow you to flex your knowledge and showcase it to potential clients. You can really know what you’re talking about and that you’re a worthwhile investment.