We’ve all probably heard of minimalism many times – whether it’s minimalist art or music, design, or architecture, this approach lays the principles of a simple yet valuable outcome of various spheres of human activity. Minimalism is a very popular modern design philosophy that is based on the idea of a ‘gracefully simplified’ output or ‘less is more’. In other words, it is a method that intends to convey a message in a simple, concise, yet meaningful way. Basically, a Minimalist Web Design that offers smooth and effortless user navigation and other features that make the users’ task easier, while at the same time being interactive can be considered a good website.
The term is closely related to the field of UX design. A countless number of people use websites for a diverse range of purposes and so the experience a website provides to them holds a lot of importance. A good website is not only about being visually appealing and engaging, but it should also simplify the user’s task by facilitating the achievement of the end goal and make their experience enjoyable as well.
This is something that every web development company, whether it’s providing Magento web development services or other web-based applications, must be aware of. When the minimalist design approach is so popular, it is important to understand what it means in web designing.
What does a Minimalist Web Design Imply?
We come across loads of websites on a daily basis – some have amazing aesthetics that stay in our memories for a long time while others make our intended purpose easier to achieve. Minimalist web design combines all the features required to make the customers’ experience more valuable rather than just visually enjoyable. It makes careful use of color and other design elements to generate simple interfaces that are also elegant, well-defined clickable elements for easy navigation, and avoids any clutter that is not adding value to the user’s experience. Moreover, it also maintains a consistent design structure.
How it Improves Customer Experience?
Minimalist design focuses on creating a useful and user-friendly experience for the users which improves customer engagement, ultimately making the business grow through the website. Let’s delve deeper and look at how a minimalist web design improves the customer experience.
Ever landed on a website that looks all stylish and impressive at first sight but you can’t find the right buttons to perform the required actions? This is detrimental to the customer’s experience and results in losing potential customers while the product or service itself may have been quite amazing. According to research by Hubspot, a large percentage of website users give high value to the ease of navigation that a website offers.
Minimalist web design focuses on improving the usability of a website by offering easy and seamless navigation to fulfill a user’s intended purpose. Hence, it avoids superfluous elements that do not provide any value and focus on the usefulness of each and every element that is incorporated into the design. By avoiding unnecessary distractions, the design tries to keep the user’s attention on important web elements like CTA buttons by using simplifies layouts, limited buttons, and negative space.
Another important factor for a better user experience is a website’s speed. People don’t just stick to websites whose design is clean and uncluttered; website loading times are a critical deciding factor in determining the number of users who will stay hooked to a website.
The lesser use of eye-catching elements in a website that are also heavy, such as graphics, gifs, etc. that affect its overall speed, makes it faster and more efficient in terms of performance. When a website runs faster, this in turn enhances its search engine ranking in the SERPs. Moreover, customers expect webpages to load within a few seconds, and when a website ensures that this is happening consistently, this reduces the bounce rates and eventually boosts the conversions.
Additionally, websites designed with a minimalist approach are flexible across various devices, hence being responsive, and are also easier from the maintenance perspective. All these features contribute to giving an enhanced user experience focused on better accessibility and user-friendliness.
Imparts a Positive Impression
In this digital age, a website is considered the face of a brand as it’s the main platform that connects a brand to the audience. A good first impression from every angle – usability, engagement, visual appeal, etc. can keep bringing back the customers over and over again to a brand. On the flip side, overwhelming experience in the form of recurring popups, too much color, and redundant imagery can put them off easily. Therefore, a website needs to provide an impressive outlook and experience in order to win the customers’ hearts.
Minimalist web design does this by focusing on quality rather than quantity. A simple layout with intelligent use of colors and typography, navigating the user to efficiently fulfill their purpose, while also making their experience enjoyable, portrays confidence of a brand in what it’s offering to the customers, as well as its professionalism. These are all factors that lead to a promising first impression for the visitors.
Leverages the Power of Simplicity
Simple design does not imply visually boring, or in a sense ‘incomplete’ design. Rather, it focuses more on a business’s objectives and goals, bypassing all the unnecessary details and takes into account the needs of the consumers. The minimalist web design approach carefully chooses elements and their placement to provide a valuable experience to the users and imparts them a sense of control and ease of use. When the users feel at ease with navigating a website and utilizing all its features, the business goal is achieved in the form of more customers and higher business conversion.
Thus, designing a minimalist website requires more focus and expertise as it’s not about showcasing the designing and creative excellence of the designers, but providing a user-centric design by considering and incorporating all factors that make the customers’ experience easy and memorable.