optimize your WordPress site

How To Optimize SEO For WordPress Sites: Top 3 Strategies To Follow

in Technology on October 28, 2021

Did you know that 35% of all websites on the internet are WordPress? Do you know how many websites use WordPress? The answer is a staggering 455 million! That is an amazing piece of data and goes to show just how popular WordPress has become. WordPress is essentially a Content Management System (CMS). It allows you to use a customizable theme and publish branded content on the internet. So, your online business needs to optimize your WordPress site.

People prefer WordPress to PHP because of many reasons. Let us look at some of them below-

  • For starters, you do not need a lot of developer experience to get a website up and running.
  • Secondly, WordPress is highly flexible and customizable. There are tons of themes and plugins that can cater to a whole list of functionalities.
  • Lastly, the WP community is active, vibrant, and thriving. You can get practically any support you are looking for from the community.

Getting a WordPress site directly translates into reaching the top of the SERPs. That is not the case. No matter what kind of website you have, you need to do SEO.

In this resource article, we are going to look at three major strategies that can help you optimize your WordPress site for SEO success.

List of 3 Strategies that can help you optimize your WordPress site

Choosing the Best Hosting Provider for your WordPress website

The first strategy you need to look at is working with a reputed, credible, and excellent hosting provider. This will help you take care of three major areas that often emerge as challenges-

  1. Better and faster site speed and page loading times
  2. Increase in website uptime and zero downtime
  3. SSL certifications and additional security infrastructure

As a website owner of a WordPress site, you only need to shell out a little money to get a hosting provider that can help you on all three fronts. Do your research, read reviews, and check the ratings for the hosting providers before you make a final selection.

Choose a WordPress Template that is SEO-Friendly

If SEO experts are to be believed, a lot depends on the theme and style of the WordPress template you are choosing for your website. This is primarily because On-Page SEO is dependent on the site’s UI and UX. The following points need to be kept in mind-

  1. Analyze all the WordPress plugins that come as part of the theme. Some of them might not be useful and end up slowing your site’s performance.
  2. When getting the theme, a good idea would be to check it out with Google’s developer tools. This will help shed light on performance and SEO optimizations.
  3. Read all the reviews and ratings of the theme. Also, make sure to check how many times a particular theme has been downloaded.

Not having a great design and theme will negatively affect your SEO performance. Almost all the WordPress themes that you can choose from on the Digital Template Market website are SEO-friendly.

Use WordPress SEO Plugins and Tricks for Best Performance

We have already mentioned how the WordPress community is active and thriving. There are so many free and paid SEO plugins that you can use and install on your website. You need to note that installing them will not help you automatically improve SEO rankings. They are there to help you guide and follow the best practices.

  1. One of the first and most important SEO plugins that need to be installed is SEO Yoast. This helps in content optimization.
  2. WordPress also gives you the right to prevent search engines from indexing pages. This is done mostly at the development stage where content is incomplete.
  3. Make sure that you are routinely updating the plugins at regular intervals. This needs to be done to make sure that the site’s security is always updated.

Website owners need to make sure that they are always following the forums and communities on WordPress. From time to time, you can expect great information and education that can help you boost your site’s performance.

The Final Takeaway

If you want to rank your WordPress site, you need to get help from specialized SEO agencies. This is because there is a lot more to it than meets the eye. Most of the SEO optimizations that have been referred to in this article relate to On-Page strategies. You need to work with an agency like SEO Singapore that skyrockets more traffic, not just ranking.

Ranking a WordPress site is not as easy. Yes, it definitely gives you a good start, but you need an active and aggressive SEO strategy to seek real ranking results. If you have any more questions on WordPress SEO that you would like us to address, please let us know in the comments below. We would be more than happy to help you out.

Hope you really enjoyed optimizing your WordPress site article. Suggestions are welcomed in the comment box.

Categories: Technology WordPress

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