E-commerce is prospering which means there is a lot of competition for you if you are an online shop owner. The good news is that there are many ways you can promote your e-commerce website, get more traffic, and increase your sales.
1. Send Reminders Through Email
Email marketing is a great place to start when you are new to digital marketing. Emails have some of the best open rates among various channels. By sending reminders through the email you will prompt your subscribers to visit your store and complete an order, check out a new product, or benefit from the latest sale.
2. Try Traditional Advertising
Digital advertising may be your best bet when it comes to finding an international audience, but if you want to aim local, traditional advertising can be very helpful. You can print out business cards, put your logo different merch (e.g. bags, pens, badges), and even put out ads into local newspapers or magazines.
3. Start Your Own Blog
Your e-commerce website needs traffic and having a blog on your website will attract lots of traffic. Do your research and determine the topics you want to be writing about. These are the ones your audience is most interested in. You will need to solve their problems to get them interested in your articles and blog posts. And don’t forget about visual content!
4. Use Social Media Marketing
Social media marketing is just as effective as email marketing, so go and create social media accounts for your business on every appropriate platform. You will need to grow your follower base gradually by posting regularly and creating high-quality content. Always include hashtags for more visibility and tag others occasionally.
5. Offer Great Deals
Having a good product is only part of the job. The other part is offering great deals and knowing how to sell your product. You have to know what your audience is looking for and give them what they want. If they need a discount, offer them a discount. If they want a bundle, give them a bundle. Sometimes your customers won’t know what they want, so it’s your job to tell them that.
6. Create Video Content
Video content is often more effective than plain text articles and can rank higher in search results while also attracting more traffic Besides, videos also have more potential to go viral. This is why a great tactic would be to create video tutorials or behind-the-scenes videos. Then, you can upload them both on your website and on a dedicated YouTube channel.
7. Host Competitions
Contests, competitions, and even giveaways can kickstart your social media campaigns. They are great for attracting attention to your brand and growing your email list (if you decide to make an email subscription a part of your contest rules). The prizes could include some of your products which will give attract even more potential customers if the winners like your products.
8. Start Guest Blogging
Guest blogging or guest posting is a type of content marketing that helps you get more exposure and build your link profile. Getting backlinks are essential to make your website rank higher and this online marketing technique is perfect for it. Find blogs with relevant topics, reach out to the owners, pitch your ideas, and start creating content.
9. Launch Social Media Ads Campaigns
Social media can be used not only for simple social media marketing but also for ads campaigns. For instance, Facebook Ads campaigns always attract a lot of traffic when done right. You can customize and personalize your ads a lot which gives you more flexibility and makes your campaigns even more effective.
10. Translate Your Content
If you want to reach international audiences, translating your content is crucial for your marketing campaign. You can use an online translation and localization service like The Word Point to translate anything from articles to emails to ads. Think of which countries or regions you want to target and then decide on the languages.
11. Give Out Gifts
Everyone likes gifts, so if you start giving them out, you will be able to retain your current customers and improve your reputation that will, in turn, attract more customers. It doesn’t necessarily have to be something big though. You can put presents into the packages you send out with what your customers ordered.
12. Offer an Affiliate Program
Affiliate programs are great for those who have already somewhat established themselves on the market, so you can try this technique a bit later. Once your e-commerce brand becomes more recognizable, bloggers will be more interested in promoting your products and that’s when you can offer them an affiliate program.
13. Optimize Your Content
Content optimization includes everything from your homepage to your product descriptions. In fact, you will also need to optimize your images and videos too. It is important to use keywords, but don’t get to the point of keyword stuffing. Aim both for short and longtail keywords and choose the ones that have enough searches per month.
14. Attend & Sponsor Events
Various industry (and non-industry) events are great for networking. Try to attend some local ones and find international events too. Sponsoring events will also give you exposure, so consider doing that too if you have the budget. Always make presentations for your products on such events and look for new customers or partners.
15. Seek Out Feedback
Look for customer reviews and feedback online and then republish it on your blog. You can also look for UGC (user-generated content) to share on your social media profiles. Genuine customer reviews will show that your clients are really happy with what you offer.
16. Start Using Influencer Marketing
Influencer marketing can be used both with the blog and social media influencers. Find the ones that are the most relevant for your e-commerce business and reach out to these people. Then, see if they are willing to promote your brand or your products.
17. Offer a Referral Program
While an affiliate program is great, the majority of your customers will be more interested in a referral program. Allow them to refer a friend and get a discount or a gift for it. This will help you retain your current customers.
18. Be Active Online
This is more of a general tip which basically includes being active on forums, communities, groups, and so on. Answer questions and interact with your audience on social media. Consider hosting regular live streams to improve your engagement levels.
19. Give Out Discounts & Coupons
Discounts and coupons are perfect for attracting new clients and keeping your current ones. You can offer these as gifts or rewards in your referral program. Nevertheless, don’t forget about having holiday sales once in a while as discounts can’t substitute sales.
20. Connect with Others
Lastly, try to connect with your community. It may be tempting to be a lone wolf in your business, but e-commerce is not an industry to go solo in. Connect with other brands and co-host events or competitions. Try to maintain long-term relationships.
In conclusion, these tips will definitely help you self-promote your e-commerce website and attract more traffic to your store. Combine these techniques for a greater effect and try as many tactics as you can to find out which ones work for you best.