So you have taken the leap and started your blog but are experiencing low levels of traffic. This may be a frustrating time for you, but please know that there are things that you can do to increase the level of traffic passing through your blog. In this article, we will cover some effective strategies for growing your blog. The best part about these strategies is that they can be done completely for free!
Send Newsletters
When you have a new blog, it’s time to start growing the number of people reading it. Sending newsletters is a simple way to increase traffic. You can consider sending a periodic email newsletter to persons who have previously visited your website. You will have to have a section of your website dedicated to letting people opt into this.
Your newsletter should contain useful information that complements the content on your website. This information should be related to currently existing content on your website and it should make the lives of those who read it better.
For example, if you run a website about household hacks, you could try releasing a weekly newsletter that contains advice about tackling various cleaning tasks at home more efficiently. The newsletter should also contain links back to your website. Including free giveaways or discounts in the newsletter for products on the website is another way to drive traffic to your website.
Newsletters give you the opportunity to retain website visitors and to encourage them to browse your website more than they did the last time they visited. They will be especially encouraged to do this if your newsletter consistently provides information that adds value to their lives.
Generate Backlinks
A backlink is a link from another website that points to your website. A great way to generate backlinks is through guest posting. There are several sites that accept guest posts such as Hubspot and Medium.
Find such a site that accepts posts related to your niche and make an effort to create a blog post on that site that provides useful information. It is important that you create a blog post that is actually useful. You can then embed a relevant link within your blog post back to your blog.
Post Regularly
Another way to ensure that you keep getting repeat visitors and to grow traffic is to ensure that you post regularly. You should also definitely consider posting according to a schedule.
Besides ensuring repeat visitors, posting regular, relevant content gives your blog a better ranking on search engines. The more you post, the more your stuff gets indexed on these search engines. It’s important to keep your posts relevant, however. In addition, post regularly but don’t feel undue pressure to post everyday. For some blogs, once a week may work fine. This will, of course, depend on your individual situation.
Final Thoughts
After taking the step of creating a blog, it can be easy to fall into a funk if you realize that your traffic numbers are low. However, by even starting your blog, you have made a significant step and are further than those people who have and will never start a blog.
There are some easy, free steps that you can take to drive more people to your blog. Generating backlinks, sending newsletters, and posting regularly are proven strategies that will increase your blog’s traffic. Follow these strategies, making sure to put your unique spin on them, and you will see an uptick in the amount of traffic passing through your blog.