Every organization must establish a solid digital identity, whether a small business or a startup. Having a strong digital identity is important for your business’s success. Equally, managing your digital identity can be a strategic differentiator with numerous business benefits. This article looks at the power of digital identities for small businesses and startups.
What Is A Digital Identity?
A digital identity is a way your business appears online, the impressions it makes; and how your customers identify, remember it, and interact with it online. It consists of several different components of digital marketing such as online content, websites, communities, search engines, social media, and also other digital platforms. Customers use these elements to find, engage with and remember you.
How To Establish Your Business’ Digital Identity
There are various methods to create or improve your digital identity. You can do it yourself or have an experienced digital marketing agency such as digital marketing agency Sydney create a digital marketing plan for you. Besides this, some of the ways to establish your digital identity are:
- Create a website and blog (you can use professional web development services)
- Update your blog regularly to help drive traffic to your site and also product
- Create social media accounts on popular social media platforms
- Post content regularly on social media
- Use digital paid search ads
- Use email marketing
- Publish a Google My Business Profile for local marketing
- Create and share online videos on popular video sites
The Power Of A Strong Digital Identity
Many customers rely on online research to make purchase decisions or contact businesses. In fact, 85% of consumers today research a product or service online before deciding to purchase it. Besides this, the following are reasons your business needs a strong digital identity and presence:
1. Allows Customers To Find You
If you are struggling to find customers; increasing your online presence or making your digital identity more visible will help drive customers your way.
2. Showcasing Your Products or Services
The biggest benefit of creating a strong digital presence is the ease of showcasing your product to the over five billion people who use the internet. That’s a lot of customers who can see you or your content and identify your brand from other competitors. Whether it’s your website, social media, communities, or forums; it puts you a step further from your competitors who have no digital presence.
3. Market Your Brand
To every business, the brand is what sells you to the customers. Also, if your brand isn’t strong enough or identifiable, your customers won’t even know you exist. Building a strong digital presence will make your brand value and recognition come easy.
4. Easy Customer Engagement and Relationship Building
Customer engagement has become much easier thanks to having a digital presence on online platforms. Also, these days, your company could be in Australia as you respond to a customer in California or London. Moreover, the goal of digital identity is as much to engage and build relationships with customers as it is to create a brand identity.
A strong digital presence offers your business an ideal platform to communicate and engage with your customers, leads, and also prospects. Besides this, it’s an opportunity to sell your brand to a larger group of customers and set it apart from competitors. To stay strong in the eye of your customers, consider bolstering all aspects of your brand online.