Landing pages have become an extremely effective way to attract customers, and followers, and increase landing page traffic and leads. However, it is easier to say than do, right? You may get tons of visitors after spending lots of time making a landing page and pouring money into email campaigns and PPC ads, but what about the potential clients and leads and is it enough traffic?
If you want to increase landing page traffic and want everyone visiting your landing page to turn into a sign-up, potential client or lead, here are 6 easy tips that will help you to do that.
6 Easy Tips That Will Help You To Increase Landing Page Traffic
1 . Ensure You Are Targeting The Right Audience
Nowadays, customer demand is highly personalised, specific to their preferences and needs. Therefore, no matter how impressive your landing page looks, it won’t increase landing page traffic if it does not resonate with those landing on your page.
Consider using different landing pages for different audiences and for what you are using each of your landing pages. Also, make sure you tailor the content accordingly if you have a reliable and dedicated landing page for each targeted audience, campaign, or channel.
For instance, If you are providing services such as car repair or home cleaning, it is crucial to use a distinct landing page for each service to target a specific audience. This way, you can provide various information on services like features, uses and benefits that impact that particular audience.
2. Share Eye-Catching Graphics On Social Media Platforms
A good image can neatly describe your product or service and bring out emotions such as happiness, sadness, laughter or tears, and they can be used to tie concepts together.
Visitors take only just a few seconds to decide whether they are going to stay on the page or not. Therefore, it is essential for marketers to deliver eye-catching graphics not only on landing pages but also on their social media accounts. With graphics and images, visitors can easily connect to the content. Because of this, social media marketing experts deliberately try to deliver eye-catching graphics on their social media accounts. You can use various graphic designs to create appealing visuals and graphics for your landing pages and then share them on your social media accounts to gain views, potential clients and leads.
3. Implement a call to action (CTA)
Implementing a call to action on each of your landing pages can guide your visitors on what to do next. A call to action that points out your best offers and discounts can quickly steer new visitors, rather than putting a form or banner on an already busy homepage.
Besides this, you should also embed this kind of CTA on every single blog post. If you have compelling relevant content on your website, you can also create a personalised CTA that presents on your blog and may cycle through depending on your visitors.
Furthermore, personalization of content can be an effective way to increase landing page traffic. Pages that are already getting views, Whether they are a blog, post or any other informational page on your website. Make sure to place a CTA to a relevant offer on them and turn some of those landing page visitors into potential leads.
4. Use Engaging Hero Images
A hero image is a large banner image that you may have seen on the top of a website. These images can be used for several purposes on a website. Hero images serve as the first glimpse of the company, its services and its offerings to the visitors because of its standout position.
They immediately capture visitors’ attention. Since visitors respond to visual content positively, having a high-resolution graphic or image as a hero image is a good way to increase landing page traffic.
For an engaging hero image, you must have a good design. It is the key factor that most affects a visitor’s opinion about your company and also plays a crucial role in increasing conversions. You can use various designer templates such as product feedback templates, product display templates, and advertisement banners to make your hero image. The right hero image can establish belief among your visitors and make them curious about what you offer.
5. Deliver Visually Appealing Landing Pages
As I said earlier, most visitors take only just a few seconds to decide whether they’re gonna stay on this page or not. Therefore, It is essential for you to provide visually appealing landing pages to visitors. You can add various multimedia elements to give life to your landing pages to make them appealing. A survey shows that using high-quality videos on the landing pages can increase their conversions up to 85%. Besides this, you can also use attractive landing page templates, covers and banners. However, make sure you do not overdo it by stuffing lots of visual elements. You should aim for creating visually appealing landing pages with a clean and minimalistic design in mind.
6. Optimize Landing Pages For Fast Responses
You can enhance the user experience for those who land on your pages. As we already know, mobile users spend more time accessing the internet or web services compared to desktop users.
Therefore, It is a must for you to optimize your landing pages for mobile users. Because if your landing pages are not optimized for them, you’re to going miss out on a considerable portion of the traffic. Besides making landing pages responsive, you should also consider the differences users interact with your mobile site vs desktop site. Landing pages on mobile should be more streamlined and include multiple sign-up option forms that are fast and easy to complete. This way, you can boost your traffic and potential leads while giving them a better user experience.
Sure, landing pages have become a beneficial way for businesses to not only increase conversion rate and potential leads and potential leads but also a medium to spread out their services and brand. You can try these easy tips to increase page traffic. Besides them, you can also try your own creativity to make your landing pages more appealing to the visitors.