In today’s rising and competitive video content marketing, you must step up your video production game to reach more people and generate more leads. Your only sure way to excel in your video content marketing is to first invest in corporate-level video production equipment.
Why Video Content Marketing?
Whether in social media, website, presentation, or live, everybody in marketing is rushing towards video content and making it part of their integrated marketing. The average person spends approximately 16 hours per week watching videos online, and 84% of consumers report having bought something after watching a brand’s video. Now, 86% of advertisers use videos often in social media marketing, of which 93% of brands say video has helped them acquire a new customer.
If you lack the capabilities of video production, we recommend that you hire an agency. You’ll reap great benefits from their skills, expertise, and ready-quality video production equipment. For example, if you’re in Sydney, just Google “video production Sydney” and an agency will pop up. If you feel like you can go into video production alone or have the budget, you’ll need to invest in these key pieces of equipment:
Video Camera and Portable Camera
While there are many opinions about the camera you’ll need, it’s best to have DSLRs and mirrorless cameras for quality 4K to 8K videos. A smartphone camera can accomplish this, but it won’t give you the quality you need as a professional full-frame mirrorless video camera. Above all, the camera you want comes down to frame rates, preferably 120 fps in 4K.
You also need a portable camera, as you never know when a video content opportunity or inspiration will strike. You need to be able to capture video, edit and upload it anytime, anywhere. High-end phones (like iPhone 13 or 14 and Samsung S21 and 22) can give you excellent videography camera qualities, but having a small portable camera is also essential.
Professional video production requires a tripod for camera stabilization. Video content production is tasking, and even small shakes are often visible in a video, mainly if your camera is a DSLR with a zoom lens. A tripod will improve your video’s quality.
Video without sound isn’t video marketing. Some video cameras, phones, or camcorders may have great audio pickups, but many are not designed to capture quality sound. Invest in an external microphone to improve your audio quality.
Good lighting makes a significant difference in a video’s final quality. A poorly lit video is distracting to watch. When choosing your video lighting, you must choose different types from different angles, such as foreground, background lighting, equipment, and shadows. Lighting equipment can be expensive, but worthwhile.
Video Editing Software and Hardware
Video editing software is necessary for quality video marketing content. You can improve your video quality with some basic video editing skills. Editing software like iMovie, Final Cut Pro, or DaVinci Resolve can help improve your video quality. You need to accompany the software with quality hardware. Many phones and laptops can do great editing, but top videographers prefer Apple hardware for video editing.
Video content marketing is rising, and finding out how to succeed is a great first step. Also, if you want great content, you must invest in it. If you don’t want the hustle of finding video production equipment, a videography agency can assist you.