What is Headless WordPress

The Rise of Headless WordPress and How to Use It for Your Projects

in wordpress on October 12, 2023

Headless WordPress is rapidly gaining popularity as a flexible and high-performance approach to building websites and applications. As a WordPress development company, we’ve seen firsthand how headless WordPress unlocks new possibilities for delivering omnichannel digital experiences. In this post, we’ll explain what is headless WordPress, why it’s increasingly being used, and how you can leverage it for your next project.

What is Headless WordPress?

Traditionally, WordPress provides both a content management system (CMS) and a theming framework for the front-end display. This is known as a monolithic or coupled architecture.

With headless WordPress, the CMS portion is decoupled from the front-end presentation layer. This allows the core WordPress instance to function as a content repository and API that can deliver content to any device or platform.

The key components of a headless WordPress architecture include:

  • WordPress Core – provides content authoring tools and acts as a database and API for content.
  • Headless CMS Plugins – plugins like WPGraphQL or WP REST API expose WordPress data via APIs.
  • Front-end – a separate front-end app or site built with a framework like React, Vue, etc.
  • Delivery Layer – connects the front-end to the WordPress APIs to fetch content.

With this decoupled setup, WordPress acts as a headless content management system. The front-end app independently handles presentation and user experience.

Why Use Headless WordPress?

There are several key benefits driving adoption of headless WordPress:


With headless WordPress, you can build the front-end presentation layer using any framework or library. This includes popular options like React, Vue, Angular, and more. You can develop customized experiences optimized for each platform.

For example, you could have:

  • A React web app
  • A native iOS app powered by Swift
  • An Android app built with Java
  • An Alexa skill using a Node.js server

All seamlessly working with the same WordPress backend. This flexibility is perfect for WordPress development companies building omnichannel digital experiences.


Decoupling the front-end from WordPress removes code bloat associated with a traditional WordPress site. The front-end can be highly optimized, leveraging caching, CDNs, lazy loading, and also other performance best practices.

Pages can load significantly faster, with average improvements of:

  • 50%+ faster Time to First Byte
  • 90%+ reduction in page weight
  • Dramatically lower DOM elements and HTTP requests

This speed boost delivers a better user experience.


Headless WordPress has a much smaller attack surface from a security perspective. The leaner front-end app minimizes vulnerabilities compared to a complex theme. The separation also isolates security risks if either the front or backend is compromised.


Front-end and backend code can be developed and updated independently, making development and maintenance easier. Teams can adopt continuous integration and deployment workflows for the decoupled architecture.

Omnichannel Content Delivery

With headless WordPress, you can create content once and reuse it across any device. Whether it’s web, mobile, wearables, IoT, or new platforms, the same content can be accessed via the WordPress APIs. Moreover, this omnichannel content strategy is critical for modern apps and sites.

When Should You Use Headless WordPress?

Here are some of the most common use cases where a headless WordPress approach makes sense:

  • Building web or mobile apps that require WordPress content
  • Improving performance for an existing WordPress site
  • Delivering content across diverse platforms and devices
  • Frequent front-end updates requiring flexibility
  • Complex front-end interactivity not possible with WordPress

For simple websites that won’t benefit much from decoupling, a traditional WordPress site may still be better. But for web apps, mobile experiences, and innovative projects, headless WordPress unlocks new possibilities.

How to Make Your WordPress Site Headless

Transforming a WordPress site to be headless consists of several steps:

1. Choose a Headless CMS Plugin

Plugins extend the WordPress REST API to provide enhanced headless capabilities:

  • WPGraphQL – Provides a GraphQL API interface for WordPress data.
  • WP REST API – The default WordPress REST API can also be leveraged.
  • NextJS API – Used to integrate WordPress with NextJS apps.

GraphQL and REST are two common API architectures you can leverage.

2. Select a Front-end Framework or Library

Popular options like React, Vue, Angular, and Svelte can be used to develop the front-end presentation layer. Also, choose one aligned with your stack and project needs.

3. Design Custom Templates and Views

Without the WordPress theme, you’ll need to architect and develop custom templates for content display. This provides ultimate flexibility for the viewer experience.

4. Connect the Front-end to WordPress APIs

Leverage the chosen API like GraphQL or REST to fetch content from WordPress. Display the content in your front-end views and templates.

5. Configure a Headless-Ready Hosting Environment

Using a hosting provider optimized for headless WordPress delivers best performance. Besides this, Major providers like Kinsta offer headless-ready hosting.

Getting Started with a Headless WordPress Project

For WordPress development services firms and teams embarking on their first headless WordPress project, here is an overview of the process:

Plan the Content Architecture

Map out all the content types, relationships, metadata, and also assets you need to build. This headless content modelling ensures you design an optimal API and database structure.

Design and Develop the Decoupled Front-End

With your content structure defined, start building out the front-end application using your framework of choice. Moreover, React and Vue are popular options that integrate well with WordPress.

Set Up the Headless WordPress Backend

You can either migrate an existing site or build a new headless WordPress instance from scratch. Besides this, install headless CMS plugins and configure REST API authentication.

Connect Front-end to the WordPress APIs

Using the exposed REST or GraphQL APIs, start pulling content from WordPress into your front-end app and populating your views and templates.

Launch and Iterate

With the initial integration complete, launch your headless WordPress MVP. Gather user feedback, monitor performance, fix issues, and also enhance the experience through rapid iteration.

Real-World Examples of Headless WordPress

Here are just a few examples of major brands leveraging headless WordPress:

  • Netflix – Uses headless WordPress integrated with Next.js for complex front-end interactivity.
  • Microsoft – Migrated their WordPress media assets to a headless architecture.
  • Warner Music Group – Adopted headless WordPress for omnichannel content delivery.
  • Conde Nast – Leverages headless WordPress to unify global brand sites.
  • Spotify – Uses WordPress as a headless CMS for artist profiles.

The Future is Headless

As a WordPress development company, we strongly believe headless WordPress will dominate the landscape moving forward. The flexibility, speed, and also omnichannel benefits are perfectly aligned with the needs of modern sites and apps.

Moreover, we’ve highlighted the key opportunities and use cases where headless WordPress delivers immense value. So, if you’re considering headless WordPress for an upcoming project, this guide outlines what is headless WordPress and how to successfully execute a headless architecture.

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