What is local SEO and how does it work?

in SEO on November 29, 2022

Hey, do you want to know what is local SEO and how does it work? If yes, then read this post till the end. 

In this article, I have explained what is Local SEO and how you can use it to generate good leads for your local businesses. If you have a local business then you can use Local SEO to improve your sales and leads.

So without wasting more time let’s start.

What is Local SEO 

Local SEO is a strategy that we use to make our Business more visible in Local search results on Google.

Any business that has a Physical location can use Local SEO to improve its business. Local SEO helps your business listing get higher rankings in Local pack and Map Pack for relevant queries.

Why Local SEO is important 

According to a study, 46% of all Google searches are looking for Local Business or Local Businesses related information. And according to Google 78% of people who search for a nearby business on their phones visit the business within a day. This means people are looking for a product and services that you offer but if you are not using Local SEO then you are losing lots of customers.

How does Local SEO work 

There are two important parts of Local results. Google shows two types of results for Local Searches which are “Map pack” results and “Organic results” to get the maximum benefits our business should rank in both of them.

Map Pack

The map pack is a SERP element in which a search engine shows the top local business listing with a map. It appears on the top of Google Search results for local queries.

Organic results

Organic results are the basic 10 search results that we all are familiar with.

How does it actually work

If you want to rank higher on local searches then you need to optimize your website and business listing for the local search algorithm. To do that there are three things you need to keep in mind which are 

  • Relevance 
  • Distance 
  • Prominence 

After that, if someone searches for a business like you then Google will show local results if it found the intent of those keywords is Local. 

Local SEO Tips

If you want to optimize your website and business listing for local SEO then here are some tips that you can use.

 1. Optimize your Google My Business

If you want to take real advantage of Local SEO then create and verify your Google My Business listings. Google my business is the best tool that you can use to promote your local business.

To use it all you need to do is first Go to Google My Business and create your listing. Then add your business physical location images, and add your services or products. The next step is to take reviews from your customers about your business After that you can respond to those reviews.

If you do all of these activities ethically then your listing will get better rankings in map pack results.

2. Keep your Name, Address, and Phone Number Consistent Online

If you want to make it easy for people and Search engines to find you online then you need to keep your NAP (Name, Address, Phone Number) consistent online. 

Your NAP should be consistent and crawlable. So whenever you build a citation or business listing for your business then always keep the NAP consistent. 

3. Publish Post on Google My Business and Engage on Social Media

Google My Business offers you a feather to share posts related to your business here you can share posts related to your products, services, offers, and updates related to upcoming events.

You can also share your Google My Business listings on multiple social media platforms. If you want to improve the online presence of your local businesses then you should also create business pages on social media platforms like Facebook and Instagram. Here you can also share updates related to your business. Here you can also connect with lots of your customers and know their experience with your products and services.

4. Create and Optimize Online Directories

If you want to improve your local rankings in “Map Pack” then you should create and optimize good Citations and business listings on different online directories.

To get the list of these directories simply go to Google and search for popular local directories in your location like if your is in the United States then you can search for business directories in the United States.

You can also create your listing on Yelp, Bing, Apple, or Google. If you want to grow in Local SEO then consistency is the key.

5. Perform Local SEO Audit time to time

SEO is not a one-time process to get better results through SEO you need to work consistently. So if you want to keep everything up and running properly then it’s important to perform an SEO audit from time to time. 

In a Local SEO audit, you can check the following things 

  • GMB (Google My Business) Audit
  • Citation Audit
  • On-Page SEO Audit 
  • Website Audit 

Check Your GMB listing time to time make all the necessary changes and add accurate information. Always keep NAP information consistent in the citation. Check the On-Page SEO of your website.

6. Add Location pages to your Website

If you operate in more than one location then create location pages on your website on these location pages you can provide your visitors information about business opening and closing times, location, and Address, and you can also add Google map on your website pages.

So, that’s it from this blog. I hope you enjoyed this post. If you liked this article on What is Local SEO and How does it work then please share it with your friends and social media followers. If you have any confusion related to this article then please share them in the comments section down below.

Now tell us which Local SEO technique you like the most in the comments section down below.

Also Read – What is YouTube SEO

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