The world of digital marketing is changing rapidly, and there’s one tool that’s gaining a lot of attention. Search engine optimization is undoubtedly the best way to build organic traffic, which accounts for more than half of all web traffic.
Well, there are a lot of ways to boost your organic traffic, but none are quite as effective as hiring the right professional SEO services. Let’s talk about some tips to help you find the best SEO company !
1. Determine Your Needs
This is the most important step at the beginning, as it will help you find the right SEO company for your needs. While you may be in need of an entire website audit from the company, you should do a little digging yourself.
By using online tools like SEObility’s website checker, you can get a rough idea of the major weaknesses on your site to determine what needs fixing. If you know what your specific problems are, you will be able to find the right team much easier. Here are some common examples of issues that need to be resolved:
- Internal linking
- Page speed
- Too many CSS or Javascript files
- Backlinks
- Page structure
- Mobile-friendliness
- Image or video optimization
- Landing page optimization
The list goes on from there. You will also be able to save money on these services by telling them specifically what you need.
Now is also a good time to determine your budget. Try to figure out a fair price range for the services you seek. Just remember, this is very different from buying a PPC campaign, as the benefits of a well-executed SEO strategy could last for years to come.
2. Read Through Services Offered
Once you have an idea of the services you require, make sure that the prospective best SEO company offers the services that you need. The last thing that you want is to blindly go into an arrangement only to find out that the company doesn’t use WordPress (or your preferred platform) and that they will be charging you a lot more to redo your site.
You also want to make sure that the SEO services offer website services and not just content creation. This can be confusing if you’re not familiar with SEO, so just read through the services they offer after you determine your needs for better insight.
3. Check Their Past Work
Testimonials, case studies, and portfolios are a great way to gauge the success of a company’s previous work. It may also offer insight into their experience with your particular industry and the long-term benefits of their services.
Even looking at previous websites will give you a good idea about their performance, as website layout affects SEO in a lot of ways.
There should be information available on their site unless it is a newer company. In that case, you certainly don’t want to overpay for any services if you can’t verify their past success.
4. Read Reviews
There will be reviews available on their website, and you should read them. But don’t place too much stock into them. If they are on their website, then you’re only seeing what they want you to see.
Check on Yelp and similar review websites to see what previous customers have said about their services and experience working with the company. Here, you will find a more honest array of opinions.
It is a very rare company that doesn’t have a one-star review on one of these sites. If you find one of these that doesn’t offer specific feedback, don’t pay much attention to it. However, if it does offer specific feedback, review it to see if it’s a deal-breaker for you.
5. Ask for References
Once you’ve found a company that seems to match your needs, you should ask them for references. Not only will this give you more testimonials and reviews, but it will allow you to ask specific questions about your own concerns.
This way, you will be able to get details about your priorities like how communicative the company was, how quickly the project was done, and the overall experience with the company. You’ll be able to access the most valuable information this way, especially if reviews are lacking.
6. They Are Realistic
You should remember that SEO is a marathon, not a sprint. If an SEO company tells you that they can get you a thousand quality backlinks for $50 and get you to the top of a Google search in 2 weeks, then you can start looking elsewhere.
You want to find a team that demonstrates its industry knowledge by offering you the right services within your price range with realistic expectations. Anything else should be considered a red flag.
7. Hire the Best SEO Company
If you’ve looked at several different companies and followed these steps. Then it’s time to hire the best SEO company like long island seo ! Choosing an SEO company will have serious effects on your business for years to come. So don’t take this decision lightly.
If you’re still not certain about the right company for you, check out a helpful list of the best SEO agencies of 2021 for a better idea.
Start Climbing Those Rankings!
Now that you know how to look for the best SEO company, there’s no time like the present to start your search. The sooner you get access to the right SEO services. The sooner you will start seeing results. Stay up to date with our latest marketing news and feel free to contact us with any questions!