In 2024, there is no better way to promote your business than through digital marketing. Without requiring massive investment, digital marketing offers you global reach, personalized solutions, and trackable results, so, in theory, it should solve all your problems and expand your reach. Still, one recent survey revealed that only 58% of marketers achieve their marketing goals frequently. I am sharing Digital Marketing Tips with you in this informative post.
Why is that? Because digital marketing takes time to master. There is no such thing as one single Digital Marketing Tip that can revolutionize your business. A correct Digital Marketing Tips strategy starts only after you test and experiment with several solutions until data shows what works for your company and what doesn’t.
Digital marketing aims to connect your brand’s core values with the right audience. It’s a simple concept, but it can have a million nuances. These three digital marketing strategies can help you increase revenue, but remember to adapt them to your business’s scope, needs, and audience.
Master targeted social media advertising.
An estimated three million businesses use Facebook to advertise their products and services. Facebook ads are one of the cheapest, most effective ways of promoting almost anything to the right audience. Facebook excels at targeted advertising; Targeting allows you to make your ad visible to a certain public based on their age, location, gender, online purchasing habits, and many other factors.
Creating a Facebook ad isn’t exactly rocket science. For a basic ad, you don’t need more than a good copy, an image, or a link. And yet, most beginners have trouble implementing an efficient ad campaign.
Success requires persistence, patience, and constant tweaking, and only when the ROI is satisfactory should you start scaling up. Suppose you have a business with a strong visual identity (for example, a hair salon, interior design company, jewelry brand, etc.). In that case, consider giving Instagram ads a try. Since Facebook owns it, Instagram offers you the same targeting options, allowing you to connect with an audience that’s better suited for visual content.
Social media advertising has huge potential, but research shows that most of it is untapped. One study even showed that a whopping 76% of marketers don’t use behavioral data for ad campaigns, a mistake you should avoid if you want to take advantage of social media opportunities.
Think of it this way: The average person comes in contact with over 5,000 ads per day. That’s a lot of branded content, so it comes as no surprise that most people tune out most ads, remembering only the ones that are relevant to their needs and hobbies:
- 71% of social media users prefer seeing ads that are tailored to their interests
- Users who see tailored ads are twice as likely to engage with the ad
At the same time, remember to keep a balance because some people value their privacy, too. The conscious social media user cares how marketers get their data. If you overstep the privacy boundary and share this data with a third party, their purchasing interest will drop.
Optimize your email campaigns for mobile
With social media growing ever more popular, people need to remember that email marketing is still around. More importantly, email marketing still works. In fact, email marketing is the foundation stone of digital marketing. Most people who visit your website won’t become paying customers right away. Getting their contact information (via a form, for example) and honing their potential is the best way of selling in the digital era, and email remains the most effective conversion funnel channel.
However, there is a grain of truth in that misconception that email is outdated. Email marketing per se is not ineffective, but some practices are. Many marketers still use Digital Marketing Tips from ten years ago, but people no longer use email in the same way. So, you have to adapt and keep up with the best practices.
Optimize your email campaigns for mobile viewing
Did you know that 46% of emails are opened on mobile devices? People no longer wait until they get home to open and send emails. They do it on the go, from their smartphones; you need to make sure that your email is easy to view and interact with on a smaller screen. The page needs to be responsive, the font size needs to be large enough, and users shouldn’t have to zoom in to fill in information.
Remember that people are bombarded with emails every day and treat most of them as spam. So, if you want to boost the open rate and ensure that users click on the link in the email, optimizing the layout for mobile use is simply non-negotiable. Apart from that, personalizing the subject line and writing compelling copy remain tried-and-tested strategies that work for any brand, regardless of its size.
Bonus tip: a small addition to your website, such as an exit intent popup, can increase sales.
Diversify your platforms
One of the biggest mistakes you can make as a marketer is getting stuck on a single digital marketing channel. For example, you’re only using Facebook because you heard that it’s amazing, and you ignore everything else. If that channel works for you and has a high ROI, we’re not saying you should change it just for the sake of it. However, it doesn’t hurt to diversify your channels, either. You might find that other channels can bring you leads and boost conversions, too, and this way, you can reach out to even more potential clients!
Digital marketing isn’t expensive, so you’re not risking anything if you try out several other strategies on the side. For example, if your brand has a visual element to it, and you’re already on Facebook, why not use Instagram too? It also has targeted ads, and it offers you an engaging way to connect with users, especially through Instagram Stories. But, no matter how you choose to diversify your digital marketing, remember to track the results and analyze each platform’s performance.
This way, you’ll figure out the magic formula that works for your brand. Hope you really enjoyed the Digital Marketing Tips article. Let me know your suggestions and thoughts in the comment box.
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