Hello guys, In this blog post, we are going to discuss three important furniture marketing tips for growing your office business. So keep reading.
As consumers’ buying habits change, their interest in modern office furniture and in regularly upgrading their furniture is also increasing. It is thus imperative for furniture businesses to have an effective marketing strategy to stay on top of their game. Just having good products like an ergonomic office chair is insufficient, and it’s necessary to be on top of the minds of their customers. It is therefore important to identify where your customers are coming from, how you can easily reach them with news on the latest products and deals that you have to offer, how to build good and everlasting customer relationships and how to stand out from the crowd.
That said, devising a solid marketing strategy for your office furniture business is absolutely essential, even though it will require some out-of-the-box thinking, strategizing, and serious time and effort. In this guide, we have summarized some intelligent furniture marketing tips for your business that will boost your sales quickly.
Increase Your Brand’s Exposure and Awareness
You will only be able to sell your products when you are on top of the minds of your customers. It is paramount that you invest in building your brand’s identity in your customer’s minds and focus on growing your business’s exposure and awareness. In order for this to happen, you need to understand who’s buying your office furniture and where your prime customers are coming from. If you are not sure who they are, you can devise a simple survey both in-store and online to ask them where they buy their furniture. You could then market your business on relevant radio shows, television programs, magazines, social media, or newspaper ads. Your job is to put your brand in the minds of potential buyers as well as to reach shoppers who haven’t gone fully digital.
In the age of digital marketing, you can leverage social media platforms like Instagram, Facebook, YouTube, TikTok, and Pinterest to market your products. For this, it is of utmost importance to first find out which platforms are most popularly used by your customers and focus on growing awareness and exposure around your brand and its products. For example, millennials spend most of their time on Instagram, while the older population spends their time on Facebook. People who are passionate about decoration spend their time on Pinterest. If you want to target employers who want to buy a new stand-up desk for their office, you can target platforms like Linkedin.
Social Media Marketing
Social media marketing is all about building a relationship between your brand and people who share your values. Your goal is to engage the audience with your content, not sell. Your aim has to be to build a following, and when these followers think of upgrading their living room, they will have your brand on top of their minds, thus turning them into potential customers.
Focus on Generating Leads and Devising an Optimal Customer Retention Strategy
Keeping in mind the fierce competition your brand will face will put you in a position to look for strategies to lure customers by giving them incentives, promotions, special discounts, offers, etc. so that they choose you over other brands. This can only happen when you actively work on generating leads through social media, word of mouth, advertisements, etc.
Developing a solid customer retention strategy is important for staying in the business for a long time. Once a customer has purchased from you, please give them a reason to continue engaging with you by giving them membership cards, coupons, lucky draws, etc. Leverage social media to retain customers by engaging in regular social media posts, asking them to showcase the new furniture in their homes that they just bought from you. For example, you can hold contests, and the winners of the best pictures will win prizes. Or you can devise quizzes on social media to engage more followers. You can make use of personalized discounts or promotional offers as a perk of being connected to your brand. You need to get creative in order to have a good customer retention strategy.
Have a Great Website and Advertisement Campaign.
A lot of businesses focus on building great products but need to pay attention to their website. In reality, your website needs to be as good as your products, if not better. Use your websites to showcase the beautiful furniture products that you make. Use the images on the websites to show off your designs and creativity. Plan to have weekly blog posts on furniture-related stuff to grow your brand and audience. It is important to focus on providing a great user experience on the website rather than just having great products. If you are selling your products online, make sure your catalogue is up to date and the customer experience is smooth.
Other techniques could be using SEO (Search Engine Optimization); publishing high-quality content on your website to rank it higher on search engines and also doing email marketing to send tailor-made and targeted emails to showcase new releases of products regularly. People also rely on word of mouth and online reviews. Doing all these should help you get started in growing your office furniture business.
So that’s all from this blog. I hope you like this article on the three important furniture marketing tips to grow your office business.