Keyword Research Strategies

The Best Kept Keyword Research Secrets & Strategies of 2024

in SEO on November 18, 2022

Hey guys, today in this article, we are going to discuss the best keyword research strategies that will help you to identify the right keyword. So keep reading.

Google stores and catalogs every time someone searches for anything on Google. Even better is that Google makes this data readily available for our use. In other terms, we can determine:

  • What the public is looking for
  • They’re looking for it uniquely.
  • How many times a month do people look for these terms?

We’ll take you through the process of keyword research strategies step-by-step. It is a critical component of Top SEO Companies in Auckland that has helped us and our customers reach millions of monthly visitors.

What is Keyword Research?

The keyword research process is seeking, locating, and evaluating simple search phrases that consumers are actively using while searching for answers to their issues, solutions, goods, material, media, etc. Keyword research is the first stage in any effective search engine optimization (SEO) strategy.

What is the Importance of Keyword Research?

Understanding your target consumers’ search terms, concerns, and inquiries is a powerful approach to direct your content production and marketing campaigns if your company wants to sell more items or services online.

It’s almost like “What Women Want” in search engine marketing. Is it still in your memory? It wasn’t hard for Mel Gibson to know exactly what ladies were thinking, so he could adjust his “marketing” to their desires.

Marketers and company owners may use keyword research to find out exactly what their target audience wants and needs, and then tailor their messages to meet those needs directly.

To do keyword research, you need to know the following:

With keyword research, we’ll concentrate on the major approaches that will get the most work done — this is known as the 80/20 Rule, and it’s essential to keep in mind.

We’ll walk you through our approach to doing keyword research so that you can follow along and see concrete results in your digital marketing efforts. Keyword research may easily become a rabbit hole, even though there is no right or wrong method to go about it.

Because of this, we’re going to explain how we undertake keyword research that has worked for us to get fantastic results for our clients’ SEO campaigns in a step-by-step manner:

Get to know Your Customers.

Research your customers and generate customer avatars to better understand your audience before searching for keywords. A better understanding of your target market will help you better plan out the keywords and material used in your content marketing efforts.

Develop a Deeper Understanding of Your Rivals

Understanding your competitors is an important component of keyword research – or competitor research.

When doing competitor research, the most important thing to know is the distinction between Direct and Indirect rivals. Direct rivals are other companies in your industry that serve the same target market as you do.

Those firms that aren’t directly competing with you, but are occupying the same amount of search engine real estate as your target keywords, are indirect rivals. Before you begin your keyword research, make a list of your top rivals. We’ll refer to this list often.

Find the keywords you’re looking for.

Get a list of keywords to start with.

Seed keywords are often used as subjects or “hubs” or “buckets” – and then expanded upon. This section aims to generate five to ten potential areas of discussion, to begin with (you can do more now or add to them later).

Where to Look for SEO Keywords;

  • Brainstorming
  • Competitors
  • Tools for Keyword Research

Make Use of Your Existing Expertise to Generate Keyword Ideas

If you’re an expert in your field, you should begin by brainstorming subjects and subtopics.

Because we have a lot of experience with search engine optimization, several of these themes sprang to mind right once. There’s a lot to learn about “keyword research,” “on the page,” “off the page,” and “technical SEO.”

The same is true for your industry; if you are acquainted with it, you should clearly understand the key issues and subtopics into which you may arrange your work.

  • You can always use Google if you get stuck.
  • Search for ‘subject’ and your industry.
  • Begin your keyword research by leveraging what you already know and learn.
  • If you need assistance broadening your thoughts, use Google.

Find New Subjects Using Your Competitor List

A tried-and-true approach to coming up with keyword ideas is to go to your rivals. Why? Because when you look at established competitors in your business, they have already done a lot of the legwork.

Look through the websites of your rivals to get ideas for blog posts.

  • We used keyword research to do this.
  • Get a list of your competition.
  • Check out the themes they’ve covered in the past on their websites.
  • The menu bar, services page, and blog categories are good areas to seek relevant information.

Add them to your list of keywords by following these steps:

As you do keyword research, you should always record your findings. A spreadsheet, an outlining tool like Dynalist, or a mind mapping program may all be used for this, but be sure to keep track of everything.

Build a list of subjects and sub-topics to include:

Using keyword research tools is the third method we use to identify keywords and themes. To get a lot of data on your subject matter, you may use keyword research tools.

In this guide to identifying long-tail keywords, we’ll show you how to build on your list of subjects once you’ve developed it. Ahrefs is the best tool for doing keyword research on a certain subject.

What is the process of search engine optimization?

By going into one of the categories, you can easily see what URLs are ranked and then see what keywords those URLs rank for.

Analyze and Comprehend


You may find each keyword’s search volume and difficulty using a service like Ahrefs or Google Keyword Planner.

An excellent place to start when developing a plan to boost organic traffic to your website is focusing on keywords with a higher search volume but a lower difficulty score.

SV and KD columns in a spreadsheet may be automatically colored to show you where the best chances are based on search volume and keyword difficulty.

Relevance: Keyword Research Strategies

The importance of keyword relevance cannot be overstated when establishing a successful SEO strategy. Remove or disregard any keywords that aren’t related to your content.


Intent (aka “search intent,” “keyword intent,” etc.) refers to the searcher’s state of mind and the intended goal they want to achieve when searching for a certain topic.

The purpose of a keyword has a significant influence on the profitability/return on investment you will get from ranking for that term, as we covered in length in a previous course on SEO Keywords.


There are several ways to improve your chances of ranking for a certain term, including using prefixes, suffixes, and other types of keyword modifiers. Other words (such as those in the picture above) alter the keyword’s meaning.

You may wish to use modifiers (adjectives) such as appropriate, best, top, etc., in your post “how to pick an SEO business.” for example. Your keyword research and planning include that, as well.

Variations: Keyword Research Strategies

There are many ways to express the same idea using different words. That brings us full circle, once again, to the question of intention. What if I want to find a “legal business card”? I may search “lawyer business card” or “attorney business card.”

In the end, the goal is the same. Despite Google’s improvements, it still helps to include all of your keyword variants on your website, so keep an eye out for them and include them in your keyword research.

The keywords that appear on the map.

The next step is mapping your keywords to your website’s URLs. These might be current URLs or new pages you intend to create, but you want to match keywords with URLs on your sitemap. This is called a sitemap.

Keep in mind that a sitemap is nothing more than a list of your website’s URLs. You may benefit from mapping keywords to URLs:

Maintain the order of your webpage. You should plan out your content creation process in advance. Avoid using the same keywords on various pages of your website (crucial).

SERP Program, a free app that helps you better manage your SEO and online presence, is the ideal place to start when mapping keywords to URLs.

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