Hey, do you want to know SEO vs PPC which one is better for your Business? If yes, then read this article till the end.
In this article, I will explain what SEO is and What is PPC and how they can help you grow your business based on that you can figure out which one is best for your business. The answer to this question completely depends on your requirements, objectives, and marketplace. SEO focus on getting traffic from organic search but PPC focus on getting traffic from paid search.
So, without wasting more time let’s start.
What is SEO
SEO (Search Engine Optimization) is the process of optimizing your website and web pages to improve their rankings in SERP (Search Engine Results pages). With the help of SEO, our website can show up on SERP for relevant queries that can help us get relevant traffic to our website. If you want to improve your website SEO, then you need to work on some areas such as
- On-Page SEO
- Off-Page SEO
- Technical SEO
- Keyword research
- Content creation
If you want to learn more about on-page SEO, Off-page SEO, and Keyword research then check out our latest blogs.
1. On-Page SEO
On-Page SEO is the process of optimizing your web pages. It involves many activities such as finding search intent placing your keywords in the right places in content, optimization of Title tags, meta description, headings optimization, URL optimization, Image optimization, and much more. On-Page SEO is the most important part of the Search engine optimization process.
2. Off-Page SEO
Off-Page SEO is the process where we perform activities outside of our website to optimize it for better rankings on search engine results pages. In Off-Page SEO we perform various activities such as Link building, brand building, and much more. Link building is the most important part of an off-page SEO strategy.
Getting high-quality backlinks for your website is a critical task and it takes time. Link building is important because it is a major ranking factor. So, if you want to rank higher on SERP then you can’t ignore Off-Page SEO.
3. Technical SEO
Technical SEO is the process of optimizing the technical areas of a website it’s about making sure that our website and content are crawlable. With the help of technical SEO, we make sure that search engines can find, crawl, and index our website or content. It is super important because if a search engine can’t find you how is it going to rank you.
4. Keyword research
Keyword research is the process of finding keywords that are good for our business or find keywords that potential customers are searching to find similar businesses. To find these keywords you can use various keyword research tools such as SEMrush, Ahrefs, Moz, and Ubersuggest. If you want, you can also use Google Keyword planner.
5. Content creation
Once you find the keyword the next thing is to find the intent and create content according to the intent. It’s about creating content that searchers are looking for, content that can solve their problems and can provide them with answers to their questions.
Pros and Cons of SEO
Pros
- SEO helps us to get consistent search traffic to our website. which will help you to grow your business.
- SEO can be cheaper in the long term because if you want to buy traffic consistently from PPC it will cost you a lot.
Cons
- SEO takes time it is a long-term process so if you want immediate results then you should not expect them from SEO.
- Some keywords can be very competitive so it will require more time and effort to rank well.
- If you want to generate consistent traffic from SEO, then you need to publish unique and authoritative content consistently.
What is PPC
PPC is a type of online marketing where advertisers pay every time someone clicks on their ads. Search ads are a type of pay-per-click (PPC) Advertising. Social media ads also work on the PPC model.
PPC Advertising involves following steps such as
- Keyword research
- Bidding
- Ad creation
- Audience targeting
The first step to run Search ads on Google is to create an account then the next step is to find keywords you want to bid on after that ad creation and audience targeting cones.
1. Keyword Research
Keyword research is an important part of running PPC search ads campaigns. The way we did keyword research for SEO we can do the same for the PPC campaign. We have to find keywords that our potential customers are searching on Google to find products and services related to our business.
2. Bidding
Bidding is about how much you can spend for each click. You can set a bid to outperform your competitors but you also need to improve your quality score to get a good ad rank.
3. Ad creation
Ad creation is a stage where you write headlines and descriptions for your search ads it is very important because if your ads are not relevant to keywords then your quality score will be less and you won’t be able to get good clicks.
This means if you don’t use proper ad copy then you won’t be able to attract the right kind of traffic to your website.
4. Audience targeting
Audience targeting is a feature called that allows us to target people to whom we want to show our ads, we can use this feature to remarket people who came to our website or who are part of our customers match list and much more.
PPC Pros and Cons
Pros
- PPC is fast so if you want immediate results, you can use this.
- PPC allows us to target people who are most relevant to our business. We can target people based on demographics, interests, and geography.
- PPC offers instant feedback so we can do testing.
Cons
- PPC is expensive so if you don’t have enough budget then you should focus on SEO.
- You need money to make money.
- Required optimization from time to time.
SEO vs PPC which is better
The answer to this question is neither SEO nor PPC is best or worse. It completely depends on your business requirements and needs.
Both ways of getting traffic are good so it completely depends on your requirements if you want immediate results and you have the budget then go for PPC, but if you are just starting then you can focus on SEO.
So, that’s it from this blog. I hope you enjoyed it. If you liked this article on SEO vs PPC which one is better for your business, then please share it with your friends and social media followers. If you have any confusion related to this article then please let me know in the comments section down below.
Also Read – What is Local SEO.