In this article, we will discuss the 5 tips every entrepreneur should follow when start your business online in 2021. So keep reading.
With the use of digital platforms skyrocketing in the last few years, working virtually is the new normal.
This is especially true for online businesses. Today, you can find an online version for almost every sort of service. Do you want to learn a language? There are tons of apps, tutors, videos, and resources.
If you want to start your business online, there might be a great deal of competition, but it’s there everywhere. Don’t wait for the right time.
If you want to start your business online in 2021, then this article is perfect for you.
Let’s take a look.
5-Step Guide To Start Your Business Online In 2021
You can obtain global access 24 hours a day, seven days a week. You could experience cost reductions, cultivate an affordable advertising and marketing plan.
The internet is your oyster, you can stay on top of all the online trends, and respond quickly to consumer and market demands. These are just some of the benefits of starting your online business today.
From affiliate marketing to eCommerce, there are a few business models you could choose. Before you jump in, let’s help you formulate your business strategy, create your marketing plan, and identify your target audience.
1. Build A Business Strategy
One of your most important steps when you’re starting out as an entrepreneur is to clarify your business goals. Before you jump in and choose your brand name, create your logo, and so on, be clear on your business strategy.
If you’re not sure how to formulate clear goals, use the ‘S-M-A-R-T’ technique. Make sure your goals are specific, measurable, achievable, relevant, and time-based.
If you’re not working alone, ask your colleagues and business partners to do the same and prioritize goal setting.
Research shows that entrepreneurs who set goals are more likely to stay determined to work on their business when they set actionable goals to challenge themselves. Now, there are two types of goals: short-term and long-term. Both are very important, and short-term goals can achieve long-term goals.
For example, a short-term goal could be to revamp your customer questionnaires and include more incentives for customers who put in the time to respond. This goal supports a long-term goal of increasing customer satisfaction and receiving higher rates of positive feedback from your customers.
So, after setting clear goals, it’s beneficial to monitor and record your progress. This ensures that you are getting the most out of this process. Quarterly reviews are a simple but effective method for an entrepreneur like yourself to keep your eye focused on your goal.
Lastly, be open to reviewing and adjusting your goals as your progress. Online business trends are constantly evolving, so flexibility is your friend.
2. Select A Business Model
In simple terms, a business model is a plan or rationale that describes how your business will operate, your target audience, niche, your services, and identifying your sources of revenue. Some online business models you should consider are affiliate marketing, freelancing, information products, coaching and consulting, Software as a Service (SaaS), and eCommerce.
Although starting and maintaining an online business is no joke, affiliate marketing is a model which allows a more passive income. If you’d like to start a business to promote other products or services, affiliate marketing should be a model on your list. You make a commission from every sale, but focus on promotion and reviewing products that fall under your niche.
Another popular business model we see on various platforms including social media is eCommerce. The number of small business and thrift stores on Instagram, TikTok, Facebook, etc. has drastically increased in the past couple of years.
If you’d like to sell physical products online, setting up a website on Shopify would be your ultimate option. Other business models mentioned above are worth researching too.
Choose your model based on how customers are buying services similar to the ones you would like to provide. Carefully analyze the competition. Don’t hesitate from experimenting with multiple revenue streams. There is no one best business model. It depends on your goals, your customers, and the market today.
3. What Problem Are You Going To Solve?
Every business solves a problem. Your duty as an entrepreneur is to research and find a problem that should be answered, and do it yourself. A carpenter repairs furniture. A mechanic repairs cars. What will your business fix or solve? What makes you unique?
Let’s look at this example. Our society is moving towards being environmentally conscious. This is reflected in the decisions businesses make to reduce their carbon footprint. If you are interested in fashion and would enjoy shopping from thrift stores, this could be a solid idea for an online business. Second-hand consumption or resale increased 25 times faster than the wider fashion sector.
Research about online thrift stores or small businesses that cater to this population who enjoy buying second-hand. If not, or if you see there is not much competition, and the demand is growing, this could be your problem to fix.
To make sure your business is unique, you could focus on a specific niche, such as fashion and styling, or focus on second-hand accessories, such as shoes, bags, jewelry, and so on. If you’re creative, and enjoy upcycling, adding your own design or creativity to the products you sell is a great way to make them unique! An upcycled tee with handmade tie-dye patterns might be in higher demand than a plain thrifted tee.
Keep up with the fashion trends, as well as consumer trends. Your target audience is crucial, and it’s vital you monitor and understand their behavior.
4. Master The Art Of Online Marketing
Narrowing down and understanding your target audience might be difficult, but the trick is to find an audience similar to yourself.
If you love thrifting, shopping resale, fashion, and are following the latest trends, then finding your audience online might not be as difficult as you thought. You can start to interact with members of the businesses and communities you yourself follow.
Once you start your business online, you will have a platform such as a website, blog, or maybe an online store where you want your customers to stay. Making the user stay on your site and converting them into a customer can be tricky, but writing a sassy but catchy headline could grab their attention.
Briefly describe your product, establish why your business is the top choice for said product. This can be communicated through visually simple but appealing texts of customer testimonials, or from a short video or gif.
In order to double the amount of content you have without crowding your site with text, transcribing the video or audio clips is an effective way of repurposing content. You can use the Happy Scribe audio to text tool to appeal to different types of customers as one may prefer to read content whereas one may prefer to listen or watch.
The bottom line, you want users to stay on your site while your advertising and products convert them to customers. There are numerous ways to market your business online across various platforms today, so make sure to research methods that fit into your vision and budget.
5. Identify And Understand Your Target Audience
In the words of Peter Drucker, “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.”
How do you get to this point?
Start by figuring the following out:
- Who they are, the type of blogs or sites they visit so you know how to reach out to them
- The keywords they use to describe the services you offer. You can make sure to add these keywords to your blog or site.
- What type of content should be prioritized
- The outcome or benefits from your service or product
The key is to keep your platform up-to-date with the relevant keywords for your relevant services.
If you’re facing some difficulties gathering information on your audience, your next best option is to survey your recent customers or your target audience.
Make sure to gather demographic information such as age group and generation. Questions to understand why they buy your products or similar products, what their ideal outcome is. Inform the participants in your survey if their data is going to be processed and explicitly ask for informed consent.
Using Osano’s GDPR guide, be clear on why you need the data you ask for, and be transparent on how it will be used. Adding time limits or incentives are a great way to get data faster and gain more participants.
If your participants enjoy your services or product, this could give them the opportunity to spread the word or come back to your site!
Now that you have a headstart with these tips: start your business online, use this blog as a guide as you start your research.
Feel free to go back and forth with some of the steps. Figuring your marketing strategy, or making assumptions about your target audience is a trial and error process. Remind yourself why you want to start your business online in the first place, set small goals, and lastly, revise your goals!
Comment down below your business-related dream goal!
I hope you liked this article on how to start your business online. Thanks for reading.