Hey guys, in this article, we will discuss the eight ways to run a better blog in 2023. So keep reading.
Running a better blog requires dedication and an appropriate mindset. When your approach looks a bit scattered, the results will likely reflect this lack of focus. To avoid this happening and develop an improved blog, here are eight ways to run a better blog to take on board.
Eight Ways To Run A Better Blog:
5. Speed It Up!
1. Develop New Concepts On Digital Paper
When trying to figure out whether a new section on the site is worth doing, it’s helpful to examine what’s already present. By using a concept map, you can see the topics already covered and the possibly new ones that may branch off into a fresh direction. By conceptualizing the site in this manner, it allows the owner to take a step back to envision how it’ll look in a year or two.
Will the new ideas be a good fit with the existing content, or will they be a bit of a stretch? Figuring this out before devoting considerable time or resources is hugely beneficial. Using mind mapping is another great way to explore blog ideas and prioritize between them too.
2. Ensure Your Keyword Research Is Spot On
While you can write about anything under the sun, that won’t do much for you. From an SEO standpoint, Google needs to get a proper sense of what your site is about. When it cannot determine this because the topics don’t form a cohesive whole, they’ll likely be as confused as your readers are.
Perform effective keyword research to discover rank-able search terms with low competition. Using tools like ahrefs and Keywords Everywhere is a good start. Stick to related topics to paint a clear picture for Google, so they know how to rank your site.
3. Avoid Playing Follow The Leader
If you’re running a blog rather than a niche site, then readers will subscribe to your RSS feed or visit the site regularly to see what you’re publishing. In this scenario, they value your voice and opinion.
Because the site is likely generating considerable direct traffic (where people type the website address into their web browser or use a saved browser bookmark), you need to be as original as possible. Avoid playing follow the leader when reading the top blogs in your niche and then penning a similar opinion piece.
Doing this won’t drive reader engagement when they realize that they’ve read these same ideas recently. Instead, think deeper around the subject of the blog to let new insights bubble up to the surface. Then share these with your readers.
4. Keep The Number Of Pop-ups To A Minimum
There is a tendency with a blog to create various pop-ups to alert the reader or catch their attention. This may include a necessary cookie notification but might also include an opt-in newsletter suggestion form, a sales promotion, or something else.
Being overly eager to get readers to share information or opt-in can turn them off. The notifications can also become cumbersome when visiting the same site regularly too. Less is more here.
5. Speed It Up!
Blogs load slower as the number of published posts grows. The database becomes bigger, and the site begins to feel sluggish. Use plugins to compress the database when it’s becoming resource-heavy. Also, upgrade the hosting to a virtual private server paired with a CDN network to speed up website delivery.
6. Update Your Blog Regularly
When people follow blogs, they will usually want to see content that is fresh, new, and interesting. When running a blog, it’s important to consistently come up with new topic ideas and create new content to avoid falling behind and losing the interest of your readers.
Ideally, you should post no less than once per week; successful or large blogs will often post daily to give their readers a fresh influx of content on a regular basis. If you’re out of ideas, consider finding people in your industry who can partner with you to guest post on your blog.
Guest posts add a fresh perspective to your niche, diversify your content and give you a break.
7. Communicate With Readers
Reader engagement is a crucial part of running a good blog. You may want to consider asking your readers to sign up for an email newsletter, which you can then use to send them a weekly or monthly update and round-up of all the new topics that you have posted to your blog along with relevant information that they may be interested in.
Gathering contact information for your readers and analyzing your email campaigns will also help you get a clearer idea of what your readers are most interested in hearing more about.
8. Conduct Website Analysis
Along with email marketing, website analysis tools can also help you find out more about how your blog posts are performing. Most content management systems such as WordPress allow you to easily see how many click-throughs, reads, and visits a blog post has, which enables you to determine what your readers want.
Keeping a close eye on the numbers will help you understand which posts are getting the most traction, making it easier for you to figure out which topics are going to be the most successful to cover in the future.
By investing time into improving your blog, it becomes ready for the next growth phase. Then nothing will hold you back.
So that’s all from this blog. I hope you liked this article on eight ways to run a better blog. Also, if you like this article then please share it with your friends and social media followers.