Hey, do you want to know what long-tail keywords are? And how can you find and use them? If yes, then read this blog till the end.
Long-tail keywords are keywords that have more than three words. These keywords are more specific compared to head terms and sometimes have a higher conversion rate.
In this article, I will explain what long-tail keywords are and how you can find and use them to improve your website rankings.
So, without wasting more time, let’s start.
What are Long-tail keywords?
Long-tail keywords are keywords that have three or more three words. Long-tail keywords generally have less competition and volume compared to short-tail keywords or head keywords. Long-tail keywords help you bring high-quality traffic to your website, which makes you more likely to make a purchase. For example, “meditation” is a head keyword, and “how to do meditation as a beginner” or “meditation tips for beginners” are the long-tail keywords.
Why Long-tail keywords are important
There are many reasons why Long-tail keywords are important. According to a study, nowadays, almost 70% of Searches on search engines like Google are made using Long-tail keywords. Voice searches are also gaining popularity. Nowadays, people generally use queries on search engines as they do when speaking normally to a person. When you target long-tail keywords, you can bring high-quality traffic to your website and increase your conversion rate.
There are many reasons why you should target Long-tail keywords such as
Long-tail keywords are less competitive
If you want to attract high-quality traffic to your website, then you should target Long-tail keywords. Long-tail keywords are less competitive, which means you don’t need to put much effort into ranking your website. Long-tail keywords have very little competition compared to their head terms.
Long-tail keywords are also beneficial if you are running PPC campaigns. These keywords can be very cheap and can attract good-quality traffic.
Long-tail keywords have a high conversion rate
Long-tail keywords are very specific. People who search long-tail keywords know what exactly they are looking for. People who search long-tail keywords are also much ahead in a customer buying cycle compared to people who are searching for head terms. So, if you have a business and you sell products or services online, then you need to target Long-tail keywords.
To understand it better, let’s take the example of “Yoga” Now, people who are searching for “Yoga” are most probably trying to figure out what yoga is and how it can help them to stay in shape which shows people who are searching for head terms like “Yoga” are now not ready to make a purchase.
But let’s assume someone searching for “Yoga mats for tall people” is very close to making a purchase. That’s why traffic that you get on your website by targeting long-tail keywords is more likely to convert. So now you know why Long-tail keywords are important for SEO.
How to find Long-tail keywords
There are so many ways that you can use to find Long-tail keywords. Some are easy, and some require much effort. Now, let’s understand each method.
1. Google Related searches
Related searches are the queries related to your search. To find these searches, go to Google and search for anything. After that, scroll to the bottom of Google Search Results. Here, you will find the related searches section.
Here in this section, you will find some long-tail keywords that you can target. Now, if you want to find more keywords, repeat this process 4 or 5 times, and then you will have a good list of Long-tail keywords to target.
2. Answer the public
If you are looking for questions-focused Long-tail keywords, then “Answer the public” is the perfect tool for you. With the help of this tool, you can get question-focused Long-tail keywords.
To use this tool, go to the “Answer the Public” website and then go to the search field, and then click on Get questions. After that, this tool will give you all the questions that people search on search engines like Google and Bing. All of these keywords that you will get here are long-tail keywords.
3. Google Autocomplete
Google Autocomplete is one of the easiest ways of finding Long-tail keywords. Google Autocomplete offers you keyword suggestions that people are actively searching for.
To use this method, go to Google and type your head keyword or your keyword plus a letter. This process requires so much effort to create a good list. If you want to make this process easy, you can use tools like Keywordtool.io or Ubersuggest. These tools provide you with Google Autocomplete data, so you don’t have to find all keywords manually.
To use this method, go to keywordtool.io then, type your head term, and hit search. This tool will give you a list of keywords that you can download.
How to use Long-tail keywords
Once you have the list of Long-tail keywords, the next thing you need to learn is to use these awesome keywords on your website or to optimize web page content for these keywords, so now let’s understand each method one by one
Create a content piece and optimize it around the keyword
To do this, create content around the topic on your keyword and then optimize that content for your Long-tail keyword.
For example, if you found a long Tail keyword “best yoga tips for beginners”, now the next step is to create content around this topic and optimize it around your Long-tail keyword. Here, your goal is to find low, competitive Long-tail keywords and to create good content around them.
So, that’s it from this blog. I hope you enjoyed it. If you liked this article on What long-tail keywords are and how you can use them, then please share it with your friends and social media followers. If you have any confusion related to this article, then please let me know in the comments section below.
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