Are you getting a red alert for internal linking in the SEO? How can you turn that signal green? Here are some ways you can internally link your website to get more out of it. Jump in and learn how internal linking works and ways in which you can improve some of your internal linking methods.
In this article, we have discussed the complete knowledge one would need to upgrade their internal linking capabilities and understand the reason and importance behind linking pages on your website to write blog posts rank high google. So let’s dive in and improve your knowledge of Internal linking and other tools necessary for it.
What is Internal Linking
Linking is adding hyperlinks to your website that contain posts, blogs, or relevant information. Internal linking is adding links to your webpage or an article that is currently being written and relevant to your previous articles. These links should have the same domain, i.e., they should share the same website. They can be on the same page or different, but they should possess the same domain address. These internal links will boost the view of your other article as well.
Why Internal Linking is Important
Internal links are the ways in which you, as a website owner, can guide the viewer on your website and search engine about your other popular and similar articles related to the current page. A bunch of tools available in the market will help you find internal-related links that you can add. Internal links also help the search engine to index your webpage based on the links you added. If used wisely, it could boost the value of your page authority as well.
Steps To Improve Internal Linking
Use Keyword Included With Anchor Text
It is one of the best ways to link your article to the current one by marking or highlighting a text word that might be a keyword in your previous related articles. Anchor text marks the text, making it easier for search engines and the visitor to find the link. Search engines suggest that using lots of exact-match anchor text in internal links has a small impact on your website.
Internal Linking Important Pages
Internal links can be a vital tool in SEO. Proper use will increase your website’s viewers and affect search engines’ index rank. So, adding your most popular or viewed article to the links will boost the index ranking of the current page. Internal links could be more powerful, but they can still promote and reach your article.
SEO smart tools can help you strategically link to important pages. Semrush is an SEO tool that can find the most performing pages that you can internally link to to grow your page.
Adding Catchy Anchor Texts
Anchor text is the text that gets highlighted in an article, making it obvious to the user that it is a link. Anchor text plays a vital role when it comes to internal links. Catchy Anchor text is more likely to be opened by the user rather than having a dull one. Search engines are smart enough to understand more about your anchor text. So don’t just try to fit in the link text in your post; make it more natural to fit in your article. Having the same keywords in your article is not necessary; it doesn’t affect the performance of your page in any way at all.
Not Using The Same Anchor Text AS Internal Links
Using the same Anchor text for different web pages confuses search engines while indexing your page. So when a search engine comes across these links, it treats both as the same and due to duplicate links, the website’s ranking goes down. To avoid this, try to use different anchor word text as a link. It will give a better understanding for the search engines and the user without causing confusion with the same internal link text.
Adding Navigation Links
Adding internal links as navigation is also a good practice. So, if the article does not have any relatable keywords from your previous pages, you can still use it as navigation. The perk of using this is a bunch of internal links can be bundled at the same location on the webpage. Therefore, it makes it easier for the user to navigate the page and for search engines to index them. Adding more internal likes makes your webpage more authentic in the eyes of search engines due to the algorithms these engines use to rank the website.
Consider Adding Most Performing Pages As Link
Adding a highly viewed page as an internal link will make a webpage rank among the top searches due to its authenticity. These links can be in the footer or not necessarily in the related topics. More traffic coming from a webpage gives a positive sign in the eyes of search engines. It also promotes your already performing article to beg for more views.
Internal Linking Suggests Tools
The market is full of tools that will make internal linking easy for you. These tools will automatically search your current article and suggest internal links. That can be put in your content related to posts that are already on your website.
Tools like Yoast SEO Premium feature auto-suggesting internal links. They assess your article and then show suggestions for internal links on the sidebar. These links have a drag-and-drop feature that allows direct access to WordPress text.
Linking Orphaned Pages
Orphaned pages are those on your website that do not have an internal link. This makes it really hard for them to be in search engines’ indexes and impacts their ranking and reach. Linking them will make it easy for users to find them, and once traffic migrates to them, it will have a good impact on their ranking and reach.
Conclusion
Internal links play a part in getting a page to a higher ranking and allow search engines to index it easily. For better positioning of internal links, you can work on improving anchor text. Add popular pages to your website, add links as navigation, and use tools to suggest locations where internal links can be present.