internal linking

What Is Internal Linking Why And How To Do It

in SEO on September 26, 2022

Are you getting a red alert for internal linking in the SEO? Want to know how you can turn that signal green? Here are some ways you can internal link your website to get more out of it. Jump in and learn how internal linking works and ways in which you can improve some of your internal linking methods.

In this article, we have discussed the complete knowledge one would need to upgrade their internal linking capabilities and understand the reason and importance behind linking pages on your website to write blog posts rank high google. So let’s dive in and improve your knowledge of Internal linking and other tools necessary for it.

What is Internal Linking

Linking is adding hyperlinks to your website which contain post blogs or any relevant information. Internal linking is adding links to your webpage or an article that is currently being under writting with relevance to your previous articles. These links should have the same domain i.e they should share the same website, can be on the same page or different but should possess the same domain address. These internal links will boost the view of your other article as well.

Why Internal Linking is Important

Internal links are the ways in which you as a website owner can guide the viewer on your website and search engine about your other popular and similar articles related to the current page. A bunch of tools available in the market will help you find out internal related links that you can add. Internal links also help the search engine to index your webpage based on the links you added. If used wisely it could boost your page authority value as well.

Steps To Improve Internal Linking

Use Keyword Included With Anchor Text

It is one of the best ways to link your article to the current one. By marking or highlighting a text word that might be a keyword of your previous related articles. Anchor text marks the text making it easier for search engines and the visitor to find out about the link. Search engines suggest that using lots of exact match anchor text in internal links does not have a huge impact on your website.

Internal Linking Important Pages

Internal links can be a vital tool when it comes to SEO. Using it properly will get your website more viewers as it also affects the search engines for index rank. So adding your most popular or viewed article in the links will boost the index ranking of the current page. However internal links are not that powerful but they can still give a push and reach to your article.

SEOs smart tools can help you strategically link to important pages. Semrush is an SEO tool that can find out the most performing pages that you can internally link to your page to make it grow.

Adding Catchy Anchor Texts

Anchor text is the text which gets highlighted in an article making it obvious to the user that it is a link. Anchor text plays a vital role when it comes to internal links. Catchy Anchor text is more likely to be opened by the user rather than having a dull one. Search engines are smart enough to understand more about your anchor text. So don’t just try to fit in the link text in your post, make it more natural to fit in your article. Having exactly the same keywords in your article is not necessary; it doesn’t affect the performance of your page in any way at all.

Not Using The Same Anchor Text AS Internal Links

Using the same Anchor text for different web pages confuses the search engines while indexing your page. So when a search engine comes over to these links it treats both as the same and due to duplicate links the ranking of the website goes down. To avoid this try to use different anchor word text as a link. It will give a better understanding for the search engines and the user without having confusion with the same internal link text.

Adding Navigation Links

Adding internal links as navigation is also a good practice. So if the article is not having any relatable keywords from your previous pages you can still use it as navigation. The perk of using this is a bunch of internal links can be bundled at the same location on the webpage. Therefore makes it easier for the user to navigate the page and for search engines to index them. Adding more internal likes makes your webpage more authentic in the eyes of search engines due to the algorithms these engines use to rank the website.

Consider Adding Most Performing Pages As Link

Adding a highly viewed page as an internal link will make a webpage rank among top searches due to its authenticity. Not necessarily at the related topics, these links can also be at the footer. More traffic coming from a webpage gives a positive sign in the eyes of search engines. It also promotes your already performing article to beg for more views.

Internal Linking Suggests Tools

The market is full of tools that will make internal linking easy for you. These tools will automatically search your current article and suggest internal links. That can be put in your content related to posts that are already on your website.

Tools like Yoast SEO Premium come up with the features of auto-suggesting an internal link. It will first assess your article and then on the sidebar, it shows the suggestions for the internal links. These links come up with a drag and drop feature which allows directly into WordPress text.

Linking Orphaned Pages

Orphaned pages are those pages on your website which do not have any internal link referring to them. This makes it really hard for it to be in search engines index and impacts its ranking and reach. Linking them will make it easy for users to find it and once traffic migrates to it it will have a good impact on its ranking and reach.


Internal links play a part in getting a page higher ranking and allow search engines to index it easily. For better positioning of internal links, you can work on improving anchor text. Adding popular pages to your website, adding links as navigation, and can use tools for suggesting locations where internal links can be present.

Categories: SEO

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