In this article, I am going to talk about the 5 reasons why businesses need websites. So keep reading.
In today’s insider stock selling world, most people look for information about a product or service they’re interested in so that they can make more informed purchasing decisions.
According to statistics that were garnered by the eCommerce Foundation, 88% of all consumers research a service or product before they decide to purchase it, regardless if it’s online or at a physically-based store.
Said in simpler terms, the modern-day buying behaviour trend highlights how important it is for businesses to have a website in today’s world. Below, we highlight some of the reasons why businesses need websites.
5 Reasons Why Businesses Need Websites:
1. Establishes Credibility And Authority
When it comes to building a credible brand, you need to establish a website. In today’s world, companies that don’t have their own website, are typically seen as less credible.
This is because most businesses have their own websites. So, businesses that don’t have a website appear as if they’re hiding something. Having a website allows people to see what your brand stands for.
Additionally, it showcases your services and products. When you help people to learn about your business, you establish trust, which is one of the most important aspects of developing a long-term customer relationship.
2. 24/7 Customer Support
Providing quality customer support services is a difficult task for any business. Establishing a customer support system online is much easier and more cost-efficient than hiring locally based individuals to provide support.
When you establish a website for your business you can provide customer support on your website in several different ways. Some of those include:
- Chatbots – Chatbots can help to address some of the most common customer queries by providing a series of pre-written answers. Chatbots can also help to provide important information such as shipping policies, warranty/guarantee, information on additional services
- FAQs – You can save time and money, by using this medium to answer frequent customer queries on your website
3. Increase Revenue
You can dramatically increase your earning potential by creating a website. Having a website helps you to cross physical barriers and provide your service or product to people in different cities, states, and countries.
In addition to that, you can allocate some of your digital space to display ads. For instance, let’s say you own a smartphone repair business. You could establish a blog section on your site where you review some of the most common errors that smartphone users encounter and how to solve them.
For each blog post that you make, you can allocate a section of it to display ads. This way, you’d be able to generate income from leads that utilize your service/product and from people who visit your blog.
Marketing plays a critical role when it comes to expanding any kind of business. Having a website enables you to easily spread the word about your business, especially when people are searching for products and services that fall under your speciality.
For instance, let’s say that your company has achieved a certain degree of success offline, and now you intend on expanding your services online. If you establish a website, you can use the services of a search engine optimization specialist to ensure that your website appears within a given search engine like Google whenever someone types in a search term that relates to your business such as “plumbers near me” for example.
You’ll also be able to market your website on social media, through pay-per-click advertising, display ads, and other modern digital marketing techniques.
5. Growth Opportunity
Investors love to see company growth because they see it as a threat to other incumbents in said company’s business sector. High growth means that the business has a better value proposition, is taking customers away from its competitors. And it shows that they’re gaining more and more control of the ecosystem that the business operates in.
Having a website allows your business to be seen by people from different walks of life. As such, based on the fact that investors are constantly on the prowl for businesses that are in the process of expanding, having a website gives your business the opportunity to be potentially seen by investors. Websites can be customized to function as a business’s resume or portfolio.
This is especially beneficial for small and large businesses because the website essentially functions as a reference for potential investors in the sense that they can become familiarized with your business, evaluate what you’ve accomplished thus far, and determine what your future plans for the business are.
So that’s it from my side I hope you liked this article on 5 reasons why businesses need websites.
I’m Jaylin: Guest post service planner of Leelija and full-time blogger. Favourite things include my camera, travelling, caring for my fitness, food, and my fashion.