In this article, we will discuss the ultimate WooCommerce SEO guide to help boost your rankings. So keep reading.
Optimization of any resource that is available on the internet is highly recommended. It enhances the content and browsing experience of the content available online to the user. Optimized WooCommerce SEO is a great way to attract more customers to your business and get good traffic. This makes your WooCommerce website have a good ranking on Google so that they can easily find you.
Sites that are not optimized for SEO lose a great number of sales. The site should be WooCommerce SEO friendly to get the most optimized web pages, attract more customers across all the platforms, and have a good SEO ranking. The ultimate WooCommerce SEO guide to enhancing your web pages are as follows:
Table of Contents
1. Optimize Your Images
Using high-quality images on your website is good when you have to communicate your idea in a perfect way to your end-user. But it also occupies a lot of space on the server, slows down the browsing speed of the customer, and sometimes doesn’t even load the images properly.
This will result in a lower ranking of your website as well. One should always optimize the images that are used on the WooCommerce website.
This results in faster loading of pages on any device, less size of the website, and no lag during browsing. Different WooCommerce SEO plugins and software are available on the internet that can be used to optimize images to the optimum level.
2. Improve Your URL Structure
The URL of your WooCommerce page should be short and easy to remember. Complex URLs with multiple special characters or long URLs are generally confusing and not easy to remember.
Keeping a URL to the point (like a seller selling everything can use atoz.com or a flower vendor can use aroma.in) and describing your business is highly recommended.
3. Avoid Duplicate Content
There should be no same content on your WooCommerce. Duplicate info or product results in seeing the same product over different pages is really offbeat on digital platforms. WooCommerce SEO can recommend if any of the content is duplicated.
4. Use Rich Snippets
Snippets used in the WooCommerce page also have great significance to optimize the webpage. Snippets are small information provided about the site over different searches.
If the snippet of your WooCommerce website is short and very much informative, more users will be attracted towards the business resulting in more traffic on your page and thus higher SEO rankings across all the platforms.
5. Use An SEO Plugin
To enhance your SEO with an optimized WooCommerce website, you should always use an effective plugin that optimizes the web pages effectively.
Yoast WooCommerce SEO is considered as most effective among all other plugins available. It creates an effective site map for a good browsing experience.
6. Make Sure Your Store Is Mobile-Friendly
6When designing a WooCommerce website, the developer and business have to consider that many users prefer to browse over mobile rather than desktops/laptops.
Thus, each page should be easily accessible over mobile and should be developed in a mobile-friendly manner so that the customer can have all the necessary info on the go with the best and fast user experience.
7. Organize Your Site Structure
The structure of your site should be good enough and each page should be accessible with a few clicks. all the contents and products should be linked to each other for ease of browsing.
If there is a huge range of products then they must be categorized properly with appropriate tags so that users can apply filters and see the best match for their needs.
The use of proper and appropriate tags also enhances the search. Also, WooCommerce SEO can be used to remove any broken link that’s present on the site.
8. Optimize Your Headers And Product Descriptions
The title of the product, as well as the description, should be optimized with the main keywords so that customers can get the exact details they are looking for.
Also, they will effectively enhance the search results over different platforms. Both short and detailed descriptions should be effectively written with tag lines and keywords for a good impact.
Also, the use of a good and understandable font is necessary.
9. Add Alt Text To Images
The use of alternate text has recently become hype across all the platforms. This can be used to tag an image with keywords that describe the product picture most appropriately.
Alternate text attached to images helps to show the result from your website overall the search engines. This is also vital for your WooCommerce site to get a good ranking on search image results.
10. Choose A Quality Host
Even after taking all these points into consideration for optimizing your WooCommerce pages, there still lies 1 more major factor that boosts your ranking. you need to choose a good platform to host your site. it should handle the traffic coming from both desktop and mobile users.
To have a good volume of public exposure, you need to have a quality host that is optimized for WooCommerce web pages and can handle them effectively.
11. Enable Breadcrumbs
Usage of breadcrumbs is a good practice. It enables the end-users to know through which path they have reached the product page. It also allows them to track their path backward and can continue to look at more products on their way back.
Breadcrumbs also allow Google and other search engines to understand how the site map of the website is and the structure of the pages. Site navigation should be easily understandable with the help of breadcrumbs.
12. Last But Not Least
The site should be secure enough. Google or any other platform should easily direct you to the website. it should not give an error or warning sign to the customers for spam/malware or phishing. it can result in bad SEO ranking as well as may bring a bad name to the brand/organization.
The best way to protect your sites from these issues is using a secure web URL with HyperText Transfer Protocol Secure or HTTPS:// to secure the communication between the end-user and the business.
After you have effectively optimized your pages and the site is live, once can easily track the site rankings, performance, and various data like from which region most of the customers are viewing your pages, which region has less coverage, and what products they are looking for the most.
All this can be looked at on Google Analytics. MonsterInsights, the plugin for Google Analytics on WordPress is an effective plugin that allows us to look through all this information.
This data will help to enhance the WooCommerce site using much WooCommerce SEO Guide available over the web and grow the business, resulting in high revenue and gain more popularity.