Audience Engagement Tools

9 Best Audience Engagement Tools You Need To Know About

in Digital Marketing

Are you looking for the best audience engagement tools? If so, then keep reading this article.

Audience engagement has always been an important aspect of the event industry. Event organizers design their events around engaging their audience, which is why having an ideal audience engagement tool is a must.

However, identifying the perfect audience engagement is a task in itself. To make your task easier, we collected a series of audience engagement tools that you would definitely like, highlighting innovations by Infotech Lifafa: Changing the Digital World.

So, without further ado, let’s start!

How to Choose the Right Audience Engagement Tool: A Practical Guide

Event planners can quickly feel overwhelmed by all the options available for engaging with an audience. To choose the correct tool, you need to know what each one does well, what your event needs, and how you want your audience to take part.

Important things to think about

What kind of event are you holding? Is it a webinar, a mixed meeting, or in-person training? Some tools, like Sli.do and Glisser, are great for live polls and Q&A with the audience, while others, like Taggbox or Tagembed, are great for collecting social media and live shows. For WordPress users, exploring the best free WordPress poll plugins can simplify audience engagement and make polling easier to manage.

  • Needed Interaction: If your event works best with live games or creative conversation, look for platforms like LoQuiz or BuzzMaster that focus on making things more like games or live monitoring.
  • Easy to Use: Tools like Mentimeter and Tagembed are known for being easy for organisers who aren’t very tech-savvy to use. They make linking and setting up documents simple and don’t require any code.
  • Data and analytics: Think about what information you need after the event. Tools such as Unbox Social and Glisser can give you data in real time, analyse opinions, and even keep track of ROI, which can help you plan better events in the future.
  • Price range: Prices range a lot, from free basic plans to expensive deals. Compare deals before you buy. A lot of sites let you try them out for free before you buy.

9 Audience Engagement Tools

Taggbox

Taggbox

Taggbox is considered one of the best social media content aggregator tools for collecting and organizing social media posts from various platforms, such as Instagram, Facebook, YouTube, Twitter, LinkedIn, and others. This aggregated feed can now be made relevant and appealing by utilizing advanced filtering and appealing themes, styles, designs, and customization features.

Following that, you can use this social wall for events (virtual/hybrid), in-store screens, digital signage displays, DOOH, e-mails, and so on. The Instagram wall aggregator tool from Taggbox allows users to control, tweak, and embed or display Instagram feeds in a variety of places, including websites, events, eCommerce, virtual events, and digital displays.

Glisser

Improve your delegates’ experience by providing a convenient way for them to speak up and break up the usual presentation experience, which, let’s face it, can become a little monotonous. Glisser is an audience engagement tool that allows attendees to express their thoughts on topics selected by the speaker easily. Similarly, learning how to embed a powerpoint presentation in WordPress can make your presentations more interactive and accessible for your audience.

Glisser is terrific for live polling, audience Q&A, quizzes, event feedback, and even digital notes. You can also easily gather insights and data from the event to understand various metrics, such as session effectiveness, engagement rate, and even delegate happiness. Glisser creates visually appealing infographics to help you easily calculate ROI.

Glisser also integrates with the majority of event platforms, so if the built-in engagement tools need to be better, you can combine multiple platforms to get the best experience.

Mentimeter

Mentimeter is a presentation platform that allows you to engage your audience and provide real-time updates, feedback, and insights. Unlike most audience interaction platforms, Mentimeter allows you to build your own presentations and include interactive questions such as multiple-choice, open-ended, word clouds, polls, and quizzes. Similarly, understanding Common Lit: What It Is & How Does It Work? can help educators and students make the most of interactive learning resources.

You can also create your presentation theme and use free stock images and GIFs from their virtual library. The audience can then anonymously vote, respond, interact, and participate in the presentation, which is ideal for livening up webinars or any other type of event. For international audiences, there’s even a translation feature.

Tagembed

Tagembed

When it comes to engaging your audience, there is no better way than opting for Tagembed. Tagembed is a social media and review aggregator tool that helps business owners to collect, curate and embed social media as well as customer reviews on their website. As a user of Tagembed, you can expect no code embedding process. This means you can easily embed a social media widget or review widget on a website without having to know coding. What sets Tagembed apart from other tools in the same industry is its unmatchable customizable features.

For example, you can get your hands on changing the themes and layouts. You can also change the banner style and change the colour and size of the fonts to personalize your widget more. Using the moderation panel of Tagembed, you can remove the unwanted content you do not wish to showcase on your widget. You can also use their custom CSS to uplevel your marketing game. This helps you appear professional and neat to your website visitors. What is even more interesting is their responsive widget, which does not mess up the alignment of the social media widget or reviews widget.

SLI.DO

Sli.do is a useful audience engagement tool that gets your attendees thinking and participating more creatively. It integrates seamlessly with virtual event platforms. Sli. does provide the standard live polling, Q&A, and quiz tools, but it also includes a word cloud feature, which we really like. Sli. It is fully customizable and does not require an app download, which is always a plus. The lower the maintenance, the better!

Attendees can upvote their favourite questions in the Q&A section. Another useful feature is the moderation function, which allows you to review all questions before they are seen by other attendees. This helps to streamline the feed by avoiding duplicate questions and borderline content. Similarly, using the best free WordPress duplicate post plugins can help website owners manage and duplicate content efficiently.

LoQuiz

Loquiz adds a little spice to your event. This tool, which is primarily game-based, enables organizers to create exciting and engaging games for their audience. This is the ultimate gamification platform for brightening your attendees’ days. You begin by selecting one of the platform’s free game templates, and then you add tasks. This is a fantastic way to engage your audience by guiding them through simple, enjoyable games and quizzes.

You can also personalize every aspect of the game, such as hosting a bespoke treasure hunt in which attendees must collect ‘treasure’ related to your event or brand. This could be used during event breaks, as an icebreaker at the start of a workshop, or whenever you want. Similarly, exploring designing learning apps inspire tips tricks can help educators and developers create engaging, interactive experiences that motivate users to learn.

BuzzMaster

BuzzMaster is a unique audience interaction app that includes ‘BuzzMasters,’ or real people who moderate audience responses in real-time. BuzzMasters are all journalists or experienced event managers who sift through the data to find the most interesting comments and the best stories from your visitors. Similarly, understanding ways mulesoft integrates data for healthcare organizations can help professionals manage and analyze large datasets efficiently for better decision-making.

They can also surprise the audience with new, unexpected questions, facilitating the session and creating a buzz. This could be an excellent tool for stimulating conversation at events such as conferences or debates.

Unbox Social

Unbox Social is a powerful social media analytics and reporting tool with a straightforward user interface. It provides social media managers with important metrics for all of their profiles in one place, which your team can access. To better track progress, the results can be segmented by audience, stories, and posts.

What distinguishes Unbox Social is the ability to create a customized news feed to track the influencers, competitors, and other related profiles that you want to keep track of, so you are always up to date with what’s going on with them. This makes it easier for brands to set up influencer campaigns efficiently and stay aligned with the right influencers.

TailWind

If your content is primarily visual, and Instagram and Pinterest are your preferred platforms, Tailwind’s visual marketing tools will be very useful. They not only allow you to schedule posts in advance, but they also provide useful analytics, such as the best times to post and how to reach your target audience. Keeping up with Top SEO Trends That Can Help You Expand Your Reach ensures that your social media monitoring and engagement strategies remain effective and aligned with search trends.

You can also add collaborators to work as a team. To remove any guesswork at the time of uploading, inputs such as how to optimize a campaign, which hashtags to use, and when to publish are all provided.

Feature Comparison Table

Tool Best for Key Features Pricing
Taggbox Social walls Aggregation, customisation Freemium
Glisser Live Q&A, polling Polls, quizzes, analytics Tiered plans
Mentimeter Presentations, feedback Interactive slides, anonymity Free/Premium
Tagembed Widget embedding No-code, CSS, moderation Freemium
Sli.do Polls & live Q&A Word clouds, upvoting, no app Free/Premium
LoQuiz Gamified activities Game templates, treasure hunts Subscription
BuzzMaster Real-time moderation Human facilitators, live curation Custom quotes
Unbox Social Social analytics Reporting, influencer tracking Tiered plans
TailWind Visual marketing, socials Scheduling, hashtag tips Subscription

Expert Tips for Maximising Engagement

  1. Use more than one tool: To cover diverse ways of getting people involved, mix social walls, live polls, and games.
  2. Test before the live day: Try out the product with a small group to find problems and learn how it works.
  3. Encourage participation: At the beginning, tell your audience how they may participate. Many people need a little push to get going.

Troubleshooting Guide for Audience Engagement Tools

Digital engagement tools are bound to bring technical problems, but one can save time and frustration by being ready with the most frequent troubleshooting measures. The first point is to have reliable internet access, both on the part of the organisers and the attendees, because when there is a bad connection, delays or failure may occur. In case of failure in the polling or question and answer option; refresh the event platform or engagement tool widget.

Ensuring that the browsers used are compatible and clearing the browsers can fix most of the glitches. To resolve the issue of platform syncing; check integration configurations and API authorisation. Another common reason is device compatibility – in that case, users should update/install applications or use other devices in case the functionality is restricted. A support contact to the tool and a series of FAQs/guides to your audience can also assist in promptly addressing frequent questions during live events.

Future of Audience Engagement Technology

The future of technology that engages audiences is exciting; as new ideas are being quickly developed to make experiences even more engaging and unique. Smarter moderation is being driven by artificial intelligence (AI); which automatically sorts and ranks questions to focus on the most important ones. Augmented reality (AR) and virtual reality (VR) are starting to offer engaging places where people can spend time in virtual worlds or play game-based tasks, highlighting the future of UI UX AR VR interfaces and how immersive experiences are shaping digital interactions.

Machine learning-powered advanced analytics will give you more information about how your audience feels, what they’re responding to, and how they’re likely to interact in the future. These technologies will let event organisers give people experiences that are highly tuned to their likes and dislikes, and how they act. Events can stay interesting and competitive in a digital world that is changing quickly if they learn about and use these new tools.

Frequently Asked Questions

What is an audience engagement tool?

Digital platforms or applications that help get people at an event engaged are called audience engagement tools. They may do this via Q&As, polls, games, social feeds, or feedback forms.

Can these tools be used for virtual and hybrid events?

Yes. Most current tools can be used in person, in a hybrid setting, or completely online. Just check the tool’s instructions to see whether it works with all three.

How do these platforms help boost event success?

Interactive features break up the routine, get comments, start useful conversations, and enable organisers to collect critical information about what worked and what didn’t.

Are these tools difficult to set up?

Most of the audience engagement tools available today are easy to use and don’t need any coding skills. They come with dashboards and step-by-step wizards.

Wrapping Up! Audience Engagement Tools

With audience engagement being such an important aspect of making an event memorable, having an audience engagement tool becomes a must. However, with a large number of audience engagement tools available in the market; selecting the best-suited one for your event becomes a dilemma.

To free you of this dilemma, we created this piece of content that has all the major audience engagement tools at your disposal.

Author Bio:

Rajat Singh Chauhan is a Content Strategist at Taggbox. He is passionate about content writing and all the techy, geeky stuff that goes with it. You can master digital only if you love it, and Rajat does. On the personal front, he loves taking on new life experiences and remains a student of life.

Categories: Digital Marketing