Want to learn how to generate leads in WordPress using different methods and increase traffic on your website? Here is an easy guide to doing WordPress Lead Generation. These methods will increase the chances of the webpage getting more visitors to watch it. Here is a simple guide about WordPress lead generation and different methods of generating leads.
A number of things like plugins and other settings you can change to get more traffic on your webpage, earn more profits and add to your email list to increase your chances of converting them into future customers.
What is WordPress Lead Generation
WordPress Lead Generation means getting potential customers to buy your service or product or revisit your upcoming articles by capturing their information, which is termed ‘lead,’ such as email address, contact number, etc. Lead generation should be the priority for all business owners because converting visitors into members and customers is one of the excellent ways to make money online.
About 85% of viewers never come back to the webpage again, so to hook them to your content, it’s necessary to have a lead of them. These leads will benefit the business owner by allowing future services and products to be provided to the listed customer.
Different methods to do lead generation
WordPress Lead Generation Using Plugins
It is the most simple way of asking the visitor to share their information with their permission in a popup form on the webpage. WordPress provides a large number of templates and designs for general inquiry forms. WordPress Plugins require a quote form, which can help you generate such a form yourself, or you can drag and drop other options from the WordPress library.
Add Newsletter Signup Forms to Your Website
Contact forms and other inquiry forms are easy ways to collect inbound leads and build your email contact list. Such forms can be added to multiple areas of a webpage, such as footer sidebars or as the user of the webpage, where visitors’ attention can be gathered. WordPress Forms can be used to create a simple email newsletter opt-in form, which can be placed anywhere on the WordPress webpage.
Lead Generation Using Popups in WordPress
It is important to deploy multiple types of WordPress Lead Generation in place. The visitor can ignore a simple form, so it is important to have multiple popup forms created to capture your reader’s attention. These multiple forms are likely to force visitors to give their data and be a lead of yours.
Popup becomes handy in that case. Also, it is the most handful tool to capture the email of the visitor. This plugin allows users to create high-converting opt-in forms for the WordPress site without much of coding skill. Here are a few different ways OptinMonster can be used to generate more leads.
Use Exit-Intent Lightbox Popup for Email Signups
OptinMonster comes up with an exit-intent technology that detects the user’s mouse. When a user tries to use the mouse pointer to leave the page, it shows a popup at that exact moment. This gives visitors more reminders to fill out any of the forms. It will increase the number of visitors who spend more time on the website as it is less intrusive and user-friendly. It does not annoy your visitors since it won’t show up until they’re leaving. Therefore, these collected emails can be used to do Business email marketing.
Boost Conversions with full-screen Welcome Mats
WelcomeMats allows users to capture visitors’ eyeballs and display a full-screen overlay on the web content. To view the page, the visitors will have to provide their contact information or close it. Therefore, a full screen allows users to show more content and place more forms to get leads.
Lock Content to Improve Lead Generation
It is yet another lead generation method that does not allow the visitor to view any content or partial content. For visitors to see content, they could be asked to do anything from joining an email newsletter to signing up for premium PayWall. Most websites with premium content use this lead-generation technique.
Offer Users Incentives to Join Your Email List
Very similar to the content locker, a content upgrade is a bonus to the visitor. This is for seeing premium or exclusive content in exchange for a subscription or for joining the email list. All kinds of content upgrades like checklists, eBooks, worksheets, and behind-scene. Moreover, content upgrades are great because they use on-click popups to deliver the download. It is user and visitor-friendly, and you don’t require to hire a javascript developer to do it.
Lead Generation Using Custom WordPress Pages
Custom pages can be generated to get leads when building a site. You can create a landing page that people will visit when they come to your site. Also, the simplest way to do it is by using SeedProd. It is one of the best WordPress plugins you can deploy on your website. SeedProd plugin can be used to create any landing page meanwhile without having to write any code. Besides, it has hundreds of customizable templates you can easily use with the drag-and-drop builder.
Lead Generation in WordPress Using Simple Online Calculators
Online calculators are the easiest and most popular way to gather information about visitors. These calculators provide a solution to a problem input by visitors. To get the results from the calculator. Your visitor will need to provide their email addresses to get the results of their emails. Calculators are given virtually online and on popular blogging websites, such as age, BMI, bills, finance, fitness, travel, and much more.
So, to add online calculators to the website, use Formidable Forms. It is a WordPress calculator plugin that makes it easy to build advanced online calculators without writing code. This data is useful as user information for the site and can provide users with a better experience.
Lead Generation in WordPress Using Viral Giveaways
Giveaways or gift vouchers are a super and attractive way to get more eyeballs to watch gathered on a page. So you grow your email list, grow yours as brand recognition, and more. A giveaway on your WordPress website gives you options to extend your reach on any of the platforms, such as email and social media followers, and gain more recognition in the local audience.
To enter the giveaway, users will need to complete an action that the user decides. Besides this, the safest way to do this is with RafflePress. It is also a WordPress giveaway and contest plugin in the market that lets you smoothly run giveaways on your website.