In this article, I will discuss the five reasons why businesses need websites. So keep reading.
In today’s insider stock selling world, most people look for information about a product or service they’re interested in so that they can make more informed purchasing decisions.
According to statistics garnered by the eCommerce Foundation, 88% of all consumers research a service or product before they decide to purchase it, whether online or at a physically based store.
In simpler terms, the modern-day buying behaviour trend highlights how important it is for businesses to have a website. Below, we highlight some of the reasons why businesses need websites.
5 Reasons Why Businesses Need Websites:
1. Establishes Credibility And Authority
2. 24/7 Customer Support
3. Increase Revenue
4. Marketing
5. Growth Opportunity
1. Establishes Credibility And Authority
Establishing a website is essential for building a credible brand. In today’s world, companies that still lack a website are typically seen as less credible.
This is because most businesses have their websites. Businesses without a website appear as if they’re hiding something. Having a website allows people to see what your brand stands for.
Additionally, it showcases your services and products. When you help people learn about your business, you establish trust, which is one of the most important aspects of developing a long-term customer relationship.
2. 24/7 Customer Support
Providing quality customer support services is a difficult task for any business. Establishing a customer support system online is much easier and more cost-efficient than hiring locally-based individuals to provide support.
When you establish a website for your business, you can provide customer support on your website in several different ways. Some of those include:
- Chatbots – Chatbots can help address some of the most common customer queries by providing a series of pre-written answers. Chatbots can also help to provide important information such as shipping policies, warranty/guarantee, and information on additional services
- FAQs – You can save time and money by using this medium to answer frequent customer queries on your website
3. Increase Revenue
Creating a website can dramatically increase your earning potential. A website helps you overcome physical barriers and provide your service or product to people in different cities, states, and countries.
In addition to that, you can allocate some of your digital space to display ads. For instance, let’s say you own a smartphone repair business. You could establish a blog section on your site where you review some of the most common errors that smartphone users encounter and how to solve them.
For each blog post that you make, you can allocate a section of it to display ads. This way, you’d be able to generate income from leads that utilize your service/product and from people who visit your blog.
4. Marketing
Marketing plays a critical role when it comes to expanding any business. Having a website enables you to easily spread the word about your business, especially when people are searching for products and services that fall under your specialty.
For instance, let’s say that your company has achieved a certain degree of success offline, and now you intend to expand your services online. If you establish a website, you can use the services of a search engine optimization specialist to ensure that your website appears within a given search engine like Google whenever someone types in a search term that relates to your business, such as “plumbers near me,” for example.
You’ll also be able to market your website on social media through pay-per-click advertising, display ads, and other modern digital marketing techniques.
5. Growth Opportunity
Investors love to see company growth because they see it as a threat to other incumbents in the company’s business sector. High growth means that the business has a better value proposition and is taking customers away from its competitors. It also shows that the company is gaining more and more control of its ecosystem.
Having a website allows your business to be seen by people from different walks of life. Investors are constantly on the prowl for businesses that are expanding, so having a website gives your business the opportunity to be seen by investors. Websites can be customized to function as a business’s resume or portfolio.
This is especially beneficial for small and large businesses because the website essentially functions as a reference for potential investors in the sense that they can become familiarized with your business, evaluate what you’ve accomplished thus far, and determine what your plans for the business are.
So that’s it from my side. I hope you liked this article on five reasons why businesses need websites.
Author Bio:
I’m Jaylin, a guest post service planner for Leelija and a full-time blogger. My favorite things include my camera, traveling, caring for my fitness, food, and fashion.