Hey, do you want to know what YouTube SEO is and how you can rank your videos on YouTube search? If yes. Then, read this article till the end.
In this article, I will explain what YouTube SEO is and how YouTube SEO works and will give you steps that you can follow to optimize your videos for YouTube. Also, you will learn the basics of video production and how to create standout intro videos for your business.
YouTube is the second most popular search engine, so you need to optimize your videos to rank higher on YouTube to improve your business online presence and sales.
So, without wasting more time, let’s start.
YouTube SEO
YouTube SEO is a set of practices that we perform to optimize our videos for YouTube search. It is the largest video streaming platform, and it is also the second most popular search engine, so if you want to improve your brand visibility or you want to use YouTube to improve your content marketing strategy, then it is very important to learn about YouTube SEO.
According to YouTube, videos are ranked based on a variety of factors such as video title, Description, and video content that match the viewer’s query. After that, the video engagement rate for a particular query is also very important. So, if you want to rank your videos higher, then you need to take care of all of these factors.
So here is the list of tips
Tip 1: YouTube Keyword Research
If you want to get good views from YouTube Search, then you need to find great keywords for your videos. So, to find the list of good keywords for your videos, you can follow these steps.
First, brainstorm some ideas and create a list of keywords. Now, to find the perfect keywords from this list, we will use the YouTube search auto-suggest feature. So, step two, go to YouTube search and type your head term here. YouTube will suggest some terms and add these terms to your list because these are the keywords people are using to search videos.
Now, to find popular keywords, you can also check the popular video around your main topic, so when you check and analyze the video, you will find the main keyword it is optimized around, so you can also use that.
So if your channel is new, then you can target the low-competitive keywords from your keyword list and find low-competitive keywords. You can use Google Search. Type your keyword in Google Search and add the site: YouTube.* in the end. When you do that, Google will provide you with several videos on this topic. So check your keywords and find the best for your videos. You can also use tools like Ahrefs for keyword research.
Tip 2: Identify Search Intent and create a High Retention video
Search Intent is the reason why people search for a query in search engines. If you want to identify the search intent on keywords that you have selected, then search the keyword on YouTube, analyze the top 5 videos and check what type of content they have. So, by doing that, you will get an idea about the search intent of keywords.
Now, for example, if you want to teach people how to make Apple pie, then to satisfy search intent, you can create a step-by-step tutorial to make apple pie at home.
Once you find the keyword or search intent, then the next step is to create a high-retention video. Likes, Comments, and Shares are the byproduct of higher retention. So, when you create high-retention videos, your videos help viewers solve their problems and keep them on the YouTube platform for a longer period, which is the goal of YouTube. So, to rank higher on YouTube, you have to create high-retention videos that satisfy the search intent of users.
Tip 3: Do On Page Video Optimization
If you want to get good views from YouTube Searches, then you need to optimize your videos for target keywords. In YouTube Videos On page optimization, we can optimize the following elements: Video Title, Video Description, Tags, and Video Thumbnail. All of these elements help our videos to get Better CTR (Click Through Rate) and better CTR is equal to more views.
Now, to create a better Title and Description for your videos, YouTube suggests that you need to add your keywords in your Title and Description. The second is to keep your Title concise, put your most relevant information at the beginning, and keep the Title within 60 characters. Always try to create catchy or interesting titles that highlight the benefits of improving the CTR of the videos.
Once you complete the Title, the next step is to design an attractive Thumbnail. The Thumbnail is the first thing viewers see before clicking on a video, so it is very important to create great thumbnails for your videos.
To take inspiration for thumbnails, you can check out the popular channels and their videos, Thumbnails and create your videos. To come up with perfect thumbnails, you always need to test multiple formats.
After thumbnails, the next thing you need to do is to write a good description for your video. YouTube suggests that if you properly use your keywords and related keywords in the Description, then it will help your videos show up in YouTube search results. So, these are the important elements you need to optimize to improve the on-page SEO of your videos.
So, that’s it from this blog. I hope you enjoyed it. If you liked this article on what YouTube SEO is and tips for ranking your videos on YouTube search, then please share it with your friends and social media followers. Now, if you need any clarification related to this blog, please let me know in the comments section below.
Tell us which YouTube SEO tip you liked the most in the comments section down below.
Also read – What are Long-Tail keywords and why they are important