Adding Products on Amazon Seller Central

Step-by-Step Guide to Adding Products on Amazon Seller Central

in Technology on June 8, 2023

Ready to start selling on Amazon? This step-by-step guide will walk you through the process of adding products to your Amazon Seller Central account. So keep reading.

As a new Amazon seller, you might find yourself pondering the question: “How exactly do I navigate through Seller Central and successfully list my products?” Whether you’re starting from scratch and creating a brand-new product detail page or looking to add your offerings to an existing Amazon ASIN, understanding the process of adding products is a vital piece of knowledge that every seller should possess. It will empower businesses to leverage this leading eCommerce marketplace effectively. Let’s discover the key steps to efficiently adding products on Amazon Seller Central.

Steps to Adding Products on Amazon Seller Central

Listing products on Amazon can be a complex process, particularly for beginners, as it requires careful adherence to Amazon’s guidelines. If you are selling a private-label product that is not currently listed on the marketplace, you should opt for the brand-new listing method. However, if you are selling a product that other sellers have already sold, you will need to add your item to an existing listing.

If you find the task of adding products quite time-consuming and cumbersome, you should engage Amazon Seller Central consultants to get the job done. They can provide valuable guidance and ensure your listing complies with Amazon’s requirements, making the process smoother and much more efficient.

You can consider the steps below to add products to Amazon Seller Central.

Steps to Add a Product to an Existing Amazon Listing

The following steps will help you add products to an already present listing.

  1. Access your Amazon Seller account by signing in.
  2. Navigate to the “Category” tab.
  3. Click ‘Add Products’ and search for the respective ASIN. You can find the ASIN in the listing URL or under “Product details.”
  4. Search for the existing listing of the product you want to add by using the ASIN or product name in the search bar.
  5. Locate the correct listing from the search results and click on the corresponding product title.
  6. Choose the product condition you are adding (such as new, used, or refurbished).
  7. On the product detail page, scroll down to the “Offer” section and click on the “Add a Product” button.
  8. Provide the required information for the product, including the product title, brand, manufacturer, and any other relevant attributes.
  9. Enter the price, quantity, and fulfilment details. There are two options for fulfilment – Merchant Fulfilled (FBM) or Fulfilled by Amazon (FBA). When selecting FBM, you need to add quantity too. Selecting FBA will prompt you to create an FBA shipment.
  10. Upload product photos following Amazon’s image upload guidelines.
  11. Review all the information you have entered.
  12. Click the “Save and Finish” button to add the product to the existing listing.

Amazon will review the new product information, and once approved, it will be added to the “Manage Inventory” section in Seller Central. It may take some time for the changes to reflect on the product detail page.

Note: If you are selling a product with multiple variations, make sure you copy the correct variation’s ASIN.

Also, it is essential to adhere to Amazon’s policies when adding products to existing listings. Incorrect or misleading information can lead to account suspension or other penalties. If you are unsure of Amazon’s product upload guidelines, you can seek the assistance of Amazon Seller Central management service providers.

Steps to Create a Brand-new Amazon Listing

If you are adding a product that is not yet listed on Seller Central, follow the below steps:

  1. Access your Amazon Seller account by signing in.
  2. Click the “Inventory” tab and choose “I am adding a product not sold on Amazon.”
  3. Choose the appropriate category for your product. You can either search for the category or browse through the available options.
  4. Select the most relevant category that matches your product, and click on the “Create a new product listing” button.
  5. Provide all the required information for your product, including the product title, brand, manufacturer, and any other relevant attributes. Ensure that you fill in the information accurately, in compliance with Amazon’s guidelines.
  6. Set the price for your product, considering factors such as competition, market demand, and your desired profit margin.
  7. Review all the information and ensure that it is accurate.
  8. Click on the “Save and Finish” button to create the brand-new listing.

Once you have created the listing, Amazon will review the information you provided. If approved, your product will be listed on Amazon’s marketplace, and customers will be able to find and purchase it. Besides this, the listing may take some time to become active and visible to customers.

Remember to monitor your listing regularly, address customer inquiries and reviews, and make any necessary updates to ensure a positive buying experience and drive sales. For this, you can seek assistance from the experts at leading Amazon account management agencies.

Steps to Adding Products on Amazon Seller Central via Upload

To add products via upload, you need to use a product spreadsheet. However, it is a complex method and requires a level of proficiency in spreadsheets. If you need more confidence about doing this yourself, you can seek professional help by reaching out to experts available with Amazon seller account management service providers.

The following steps can help you add products via upload:

  1. Go to “Add products via Upload” in Seller Central.
  2. Choose a template and then select the corresponding marketplace for which you need the spreadsheet and download it. Upload the downloaded template into the respective spreadsheet program.
  3. Open the template in the spreadsheet program. Choose the respective tabs from the ones given at the bottom of the sheet. Read instructions carefully, and also check Amazon’s provided samples for a better understanding.
  4. Fill out the template with your product information.
  5. Download the completed file and go to Seller Central’s template generation page. Select ‘Upload Your Inventory File’ from the top of the page.
  6. Once your file is added, Amazon will process your spreadsheet.

You will receive email notifications once the upload is complete. You can also note the progress by checking under ‘Spreadsheet Upload Status.’


Mastering the process of adding products on Amazon Seller Central is essential for businesses looking to succeed in the online marketplace. However, managing a seller account can be complex and time-consuming, which is why many eCommerce businesses choose to seek the help of Amazon seller account management service providers. Engaging a third-party agency can provide invaluable expertise and support. These experts are well knowledgeable about Amazon’s algorithms and best practices. Also, they can offer comprehensive services, including product listing optimization, inventory management, and customer support solutions. This collaboration can lead to increased sales, improved customer satisfaction, and overall growth in the world’s largest online marketplace.

Author Bio:

Content strategist and eCommerce consultant Jessica Campbell. She has published over 2000 articles and informative write-ups about eCommerce & Amazon marketplace solutions covering Amazon listing optimization, Amazon PPC management services, Amazon SEO & marketing, Amazon store setup, and Amazon product data entry. Her comprehensive research and insightful articles helped hundreds of firms in gaining vital insights, boost their operational procedures, and survive the growing competition.

Categories: Technology

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